At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
Overview
As a Marketing Automation Developer at SolarWinds, you will get to exercise your expertise in marketing automation platforms, email template design, and more. This role is at the core of the Marketing Automation and Technology organization and is critical to the Automation Dev team and SolarWinds business. The ideal candidate is a marketer who’s in love with marketing automation technologies and is looking to dive deep into marketing automation maturity. They are organized, self-starters, and have a willingness to learn in a fast-paced environment.
Responsibilities
• Create and optimize all aspects of programs and automation within Marketo including developing Programs and Campaigns, creating Smart Lists/Segmentations, uploading lead lists and data clean-up.
• Support and execute the prospect and customer journey using scoring, nurture streams, lead routing, automation, and emails throughout the buyer’s journey.
• Supports marketers in learning to leverage the automation capabilities of the Mar-Tech stack and in carrying out continual cycles of analysis and improvement for marketing activity.
• Ensure consistent and effective use of Marketo for lead management, nurtures, and reporting, and provide services around Marketo as needed.
• Available to learn and onboard to our other Mar-Tech Stack platforms as needed, such as, Outreach or PathFactory.
• Assist with and provide insights into database optimization, including list segmentation, data cleanliness and integrity within our databases.
• Execute strategy for growing the size of and quality of the contact database to enable effective segmentation and profiling.
• Support technical stack integration, deployments, maintenance, and business rules which include marketing databases and campaign management tools.
• Support the execution of the Marketing Automation roadmap, keep abreast of industry trends.
• Establish and implement best practices for system maintenance, configuration, development testing, data integrity, etc.
Qualifications
• BA/BS in Business, Marketing, or related degree
• 3-5 years hands on B2B experience with marketing automation tools
• Hands-on Marketo experience in an advanced/admin capacity, Marketo certified a plus
• Innovative thinker, creative problem solver
• Excellent written and verbal communication
• Demonstrated ability to collaborate, build consensus, and communicate your ideas
• Ability to excel in a dynamic fast-paced, highly demanding environment
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Skills Required
- Bachelor’s degree in Business, Marketing, or a related field
- 3-5 years of hands-on B2B experience with marketing automation tools
- Hands-on Marketo experience in an advanced or administrator capacity
- Innovative thinking and creative problem-solving ability
- Excellent written and verbal communication skills
- Ability to collaborate, build consensus, and communicate ideas
- Ability to work effectively in a dynamic, fast-paced, demanding environment
- Marketo certification
SolarWinds Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SolarWinds and has not been reviewed or approved by SolarWinds.
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Healthcare Strength — Health coverage is described as comprehensive, with some locations covering healthcare, dental, and vision at 100% and generally well-regarded plan quality. Feedback suggests wellness resources, counseling, and fitness reimbursements further strengthen the offering.
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Leave & Time Off Breadth — Paid time off, holidays, and a sabbatical after five years are part of the package. Feedback suggests global parental leave minimums add meaningful family support to the overall time-off mix.
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Pay Growth & Progression — Compensation is considered solid by many, with consistent raises noted alongside base pay. Feedback suggests bonuses and structured increases contribute to a sense of ongoing pay growth.
SolarWinds Insights
What We Do
SolarWinds is a leading provider of powerful and affordable IT management software. Our products give organizations worldwide—regardless of type, size, or complexity—the power to monitor and manage their IT services, infrastructures, and applications; whether on-premises, in the cloud, or via hybrid models. We continuously engage with technology professionals—IT service and operations professionals, DevOps professionals, and managed services providers (MSPs)—to understand the challenges they face in maintaining high-performing and highly available IT infrastructures and applications. The insights we gain from them, in places like our THWACK® community, allow us to solve well-understood IT management challenges in the ways technology professionals want them solved. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for network and IT service management, application performance, and managed services.
