JOB SUMMARY
The Marketing Associate, reporting to the Director of Buyer Marketing, will drive demand and growth by developing strategic campaigns, tracking performance, and collaborating with account management teams. Key responsibilities include planning and executing targeted marketing efforts (e.g., segmented email, banners, on-site messaging), identifying growth opportunities, and providing insights to improve seller and buyer performance. This role requires a strategic mindset, strong analytical skills, and cross-functional collaboration. Experience with marketing automation tools like Marketo and Braze is a plus.
ESSENTIAL JOB DUTIES
- Campaign Development: Collaborate with account managers to drive buyer demand through demand and launch campaigns. Measure and optimize buyer conversion from registration to engagement.
- Enterprise Marketing Plan: Design and execute marketing plans in partnership with the account team, leveraging segmented email, banners, and on-site messaging informed by customer insights.
- Growth Opportunities: Identify growth areas with account management, build GTM (Go-to-Market) strategies to act on these opportunities.
- Seller Insights: Support seller planning, providing insights and recommendations to account management.
- Best Practices & Training: Identify and share best practices across account teams, fostering improved performance through training and knowledge-sharing.
- Performance Monitoring: Collaborate with account and sales leaders to track and improve performance metrics.
- Voice of the Seller: Communicate seller needs to marketing to ensure effective tools and messaging that enhance buyer conversion.
- Stakeholder Communication: Serve as the main link between account management and marketing, keeping stakeholders informed on project progress.
- Metrics Tracking: Track conversions from registrations through to successful bids to maximize ROI.
QUALIFICATIONS
- Experience: 3+ years in leading complex marketing strategies and cross-functional project execution.
- Program Management: Proven ability to conceptualize, execute, and measure programs based on set objectives.
- Channel Marketing Expertise: Skilled in creating impactful channel marketing programs to boost buyer engagement and GMV in storefronts.
- Strategic Decision-Making: Strong prioritization skills, focusing on high-impact, short-term opportunities.
- Influential & Collaborative: Effective in cross-functional settings and delivering collaborative results.
- Innovative & Growth-Focused: Strategic mindset with a focus on leading growth initiatives.
- Analytical & Metric-Driven: Goal-oriented with an ability to define and rally teams around key metrics.
- Tools: Experience in Marketing Automation like Marketo and Braze.
The pay rate for this role will range between $70,000 to $80,000, per annum. We consider many factors when determining salary offers, such as the applicant’s work experience, education and training, skills, market data, and internal equity.
EMPLOYEE BENEFITS
- Competitive compensation packages including bonus and options
- Medical, dental, and vision benefits
- Matching 401(K)
- Paid time off
- Telecommuting and remote-work options
- Support for continuing education
- Team off-sites, social events, annual company events, and frequent extracurricular activities
- Unlimited snacks and drinks (in office)
THE COMPANY
B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. Our customers range from today’s top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses.
While the amount of returned and overstock inventory continues to grow, there is also growing pressure on retailers and consumers to adopt a more circular economy and keep products in use as long as possible. Accordingly, the need for re-commerce solutions - to find products a second life - has never been greater! At B-Stock we’re proud to play a large part in powering resale, reuse, and the circular economy through our platform: annually we sell over 130 million items across all categories and conditions, equating to 400 million pounds of inventory.
We believe there is tremendous value in and demand for this inventory - no matter the category, condition, or location. With hundreds of thousands transactions completed annually, B-Stock gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, while boosting operational efficiency, recovery rates, and cycle time.
Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our success for many years to come.
For more information, visit bstock.com/careers/
OUR VALUES
Make Each Dollar Count
Whether it’s the recovery amount or a buyer’s budget, money matters to all of our clients. And because each dollar matters to them, it matters to us.
Take Our Work Seriously, Not Ourselves
Everything at B-Stock continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves).
Do The Hard Things Today That Will Pay Off Tomorrow
We’re willing to sacrifice and endure, fail and adapt to reach our long-term goals.
Use Trust As The Best Measure Of Success
The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed.
Find Strength In Numbers
Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers.
No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.
Work Authorization required.
Top Skills
What We Do
B-Stock offers the world’s leading auction platform for returned, excess, and other liquidation inventory. We believe there is tremendous value in and demand for returned, excess, and other liquidation inventory - no matter the category, condition, or location.
By connecting this inventory directly to the right business buyers through a transparent sales platform we enable controlled transactions, fair market prices, less carbon footprint, and a faster sales cycle.
To become a part of the world’s largest network of liquidation marketplaces, please visit: www.bstock.com and sourcing.bstock.com
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