Marketing Associate

At Armanino, you determine your career path. This means it's possible to pursue challenges you are passionate about, in industries you care about.

Armanino is proud to be Among the top 20 Largest Firms in the Nation and one of the Best Places to Work. We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network. We want you to integrate all aspects of your life with your career. At Armanino, we know you don’t check-out of life when you check-in at work. That’s why we’ve created a unique work environment where your passions, work, and family & friends can overlap. We want to help you achieve growth by giving you access to a network of smart and supportive people, willing to listen to your ideas. 

The Marketing Associate will be a key player in supporting the firm’s strategic go-to-market industries. This person will work closely with other marketing team members and key industry, service and geography leaders within the firm. Working alongside an Industry Marketing Leader, this person will develop, coordinate and execute strategic marketing campaigns (inbound (email and webinars), events, website, social, PPC, display, etc.) from initial request through final deliverable. The ideal candidate will have experience working within professional services firms and will understand business-to-business (B2B) marketing. 

*This is a hybrid role and you must be near an office location 

Job Responsibilities 

• Collaborate effectively with service line and geo marketers to go to market consistently and holistically for your assigned industry 

• Effectively complete content briefs to inform writing resources for creation of web content (articles, case studies, white papers, checklists, landing pages and other digital assets), creative, inbound (email and webinars), events and tradeshows, social and other marketing activities 

• Project manage resources through Marketing resource management system to ensure all assigned marketing project deliverables meet initial goals and deadlines 

• Manage post-event attendee list cleanup and follow-up process with CRM and sales teams for MQL generation and opportunity tracking 

• Evaluate and analyze target lists, ensuring all prospects align with ideal client profile for your assigned industry 

• Build effective and trusted relationships with subject matter experts (SMEs) and other firm leadership 

• Work with sales support team to review materials (sales email copy, presentations, service line sheets and client/target lists) as required 

• Stay current with event, webinar, social and campaign best practices and promote the advancement of new ideas and innovation to both improve the effectiveness and efficiency of marketing efforts 

Requirements 

• Minimum 2 years of experience in professional services marketing or B2B marketing 

• Experience using various business technologies including CRM products (Salesforce, Dynamics 365, HubSpot, etc.), reporting tools (PowerBI) and project management systems (Workfront) 

Preferred Qualifications 

• A Bachelor's degree in marketing, communications or a related field 

• Experience in firm’s strategic go-to-market industries: Technology, Manufacturing & Distribution, Nonprofit, Real Estate, Healthcare, Professional Services, Family Office and Private Equity 

“Armanino” is the brand name under which Armanino LLP, Armanino CPA LLP, and Armanino Advisory LLC, independently owned entities, provide professional services in an alternative practice structure in accordance with law, regulations, and professional standards. Armanino LLP and Armanino CPA LLP are licensed independent CPA firms that provide attest services, and Armanino Advisory LLC and its subsidiary entities provide tax, advisory, and business consulting services. Armanino Advisory LLC and its subsidiary entities are not licensed CPA firms. 

Armanino provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Armanino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Armanino expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Armanino employees to perform their job duties may result in discipline up to and including discharge.

Armanino does not accept unsolicited candidates, referrals, or resumes from any staffing agency, recruiting service, sourcing entity, or third-party paid service at any time. Any referrals, resumes, or candidates submitted to Armanino or any employee or owner of Armanino without a pre-existing agreement signed by both parties covering the submission will be considered the property of Armanino and not subject to any fees or charges. For existing agreements, a role must be approved and open to external search; otherwise, unsolicited and unapproved submittals and referrals will be considered Armanino property and free of fees. In addition, Talent Acquisition is the sole point of contact, and contacting others in our organization without Talent Acquisition’s knowledge will result in termination of contract.

Armanino has a robust offering of benefits, including:

• Medical, dental, vision

• Generous PTO plan and paid sick time

• Flexible work arrangements

• 401K with Profit Sharing

• Wellness program

• Generous parental leave

• 11 paid holidays

For positions based in San Francisco, consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.

For Individuals who would be working within the City of Los Angeles, Armanino will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

To view our Consumer Notice at Collection for job applicants, please visit: https://www.armanino.com/terms/ccpa-employee-notice/

We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network.