As a Marketing Associate for Asset Management, you will support the promotion of our capabilities to existing and prospective advisor partners through the execution of marketing campaigns, materials, and digital engagement initiatives. In this role, you will assist with the development and delivery of digital marketing programs and maintain marketing resources for the Asset Management team. As a collaborative member of the marketing team and partner to sales and service, you will bring a creative, self-driven, and results-oriented approach focused on driving business impact. This role reports to the Marketing Director of Asset Management.
Responsibilities- Ensure marketing materials, including standalone materials, presentations, and resources, are regularly maintained and updated as needed to meet brand & compliance requirements
- Help maintain the internal content library to ensure sales & service can easily access accurate and current presentations, resources, and materials
- Prepare new business, Advisor-specific, and educational presentations for sales, both hard copy and electronically
- Oversee the process of automated materials, including data mapping, template management, compliance retention, and ensuring materials remain high quality in design, efficiency, and accuracy
- Manage and optimize marketing automation initiatives, including email campaigns, workflows, audience segmentation, and lead nurturing programs to drive engagement and conversions.
- Analyze campaign performance and engagement metrics to develop actionable insights, create reporting dashboards, and improve marketing effectiveness across channels.
- Support digital marketing and virtual event execution by managing content distribution, optimizing landing pages and website conversions, and collaborating cross-functionally to maximize marketing automation capabilities.
- Bachelor’s degree in Marketing, Business Administration, Communications, Finance, or a related field
- 2+ years of marketing experience preferred, including experience with marketing automation platforms
- Proficiency in Adobe Creative Suite; familiarity with HTML and CSS preferred
- Experience with enterprise content management systems, SEO/SEM, social media, email marketing, or copywriting is a plus
- Experience with Seismic, Salesforce, Asana, Orchard CMS, HubSpot, or similar platforms preferred
- Strong analytical, organizational, and time management skills with the ability to manage multiple priorities in a fast-paced environment
- Results-oriented self-starter with strong attention to detail and a proven work ethic
- Excellent written, verbal, and interpersonal communication skills with the ability to collaborate effectively in a team-oriented environment
Compensation: $55,000 - $63,000 expected base salary
Skills Required
- Bachelor's degree in Marketing, Business Administration, Communications, Finance, or a related field
- 2 or more years of marketing experience, including experience with marketing automation platforms
- Proficiency in Adobe Creative Suite
- Familiarity with HTML and CSS
- Experience with enterprise content management systems, SEO/SEM, social media, email marketing, or copywriting
- Experience with Seismic, Salesforce, Asana, Orchard CMS, HubSpot, or similar platforms
- Strong analytical, organizational, and time management skills
- Ability to manage multiple priorities in a fast-paced environment
- Results-oriented self-starter with strong attention to detail and a proven work ethic
- Excellent written, verbal, and interpersonal communication skills
- Ability to collaborate effectively in a team-oriented environment
What We Do
Manning & Napier provides a broad range of investment solutions through separately managed accounts, mutual funds, and collective investment trust funds, as well as a variety of consultative services that complement our investment process. Founded in 1970, we offer a wide variety of U.S. and non-U.S. equity, fixed income, ETF-based, and multi-asset class strategies. We serve a diversified client base of high-net-worth individuals and institutions, including 401(k) plans, pension plans, Taft-Hartley plans, endowments and foundations, as well as third party Advisors. For many of these partners, our relationship goes beyond investment management and includes customized solutions that address key issues and solve client-specific problems. We are headquartered in Fairport, NY.
