Influencer & Brand Marketing Associate

Posted 2 Hours Ago
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New York, NY, USA
Hybrid
80K-100K Annually
Junior
eCommerce • Food • Pet • Manufacturing
Spot and Tango is an innovative pet health & wellness brand dedicated to providing dogs with fresh, human grade meals.
The Role
Manages influencer outreach, creator negotiations, briefs, content feedback, performance tracking, contracts, payments, and gifting. Supports public relations initiatives, press events, grassroots activations, community partnerships, and marketing campaigns. Collaborates cross-functionally, analyzes campaign results, and recommends improvements to grow brand awareness.
Summary Generated by Built In

Who We Are

Spot & Tango is a pet health & wellness brand on a mission to make mealtime better for dogs, and life simpler for the people who love them. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial. Through UnKibble™ and our original fresh-frozen line, we’re rethinking what feeding your dog well can look like, one bowl at a time. Since our founding in 2018, we have served over 200 million meals to happy pets across the US and Canada.

We’re a team of builders, problem solvers and dog people, united by the belief that dogs deserve better. We’re looking for people who want to do the best work of their career, dig into challenges with smart people, and help shape a brand that’s redefining an entire category. This is a chance to join a high-growth e-commerce company and have an outsized impact in a fast-paced, ambitious environment. Plus, you get to think about dogs all day.

Who You Are 

You’ll play a vital role in shaping how our brand is experienced by customers, partners, and the community. You’ll help grow our influencer program, support public relations initiatives, and execute grassroots activations to build brand awareness. You are detail-oriented, collaborative, and comfortable working both strategically and in the weeds.  This role is a great fit for someone who's a natural relationship-builder, thrives in a fast-paced environment, and takes pride in making things happen.


Responsibilities

Influencer Program

  • Partner with the Senior Influencer Marketing Manager to grow and scale our influencer program
  • Source and outreach to 10+ new creators weekly across TikTok, IG and YouTube
  • Lead outreach and negotiation with creators and talent agents, including rates, usage, whitelisting, exclusivity and renewals
  • Draft personalized creator briefs to highlight a creator’s unique voice
  • Give specific, actionable feedback on content submissions to maintain quality standards
  • Track creator performance and recommend renewals, rate changes and sunsets. Manage Spark codes, ad uploads and creative handoff to our paid social team
  • Own contracts, invoicing and payouts, including flat rate and bonus structures
  • Coordinate gifting and wow moments for creators and high-profile partners

Public Relations & Grassroots Marketing

  • Assist with PR initiatives, including managing press materials and supporting press events and activations
  • Ideate and execute creative, cost-effective local activations to build brand awareness
  • Partner with dog-friendly businesses, local organizations, and community events to create meaningful touchpoints
  • Take ownership of grassroots initiatives, from planning to execution

Cross-Functional Collaboration

  • Work with the broader marketing and operations teams to ensure cohesive campaigns and activations
  • Support the development of marketing assets, presentations, and campaigns
  • Track and analyze the performance of campaigns, using insights to recommend improvements

Requirements

  • 2-3 years of marketing experience, ideally with exposure to ambassador programs, public relations, or event marketing
  • Exceptional written and verbal communication skills
  • Experience negotiating creator deals, including usage and whitelisting terms
  • Comfortable in spreadsheets and dashboards, and able to use data to make calls
  • Highly organized, with a track record of keeping contracts, codes and payments clean at volume
  • Comfortable using AI tools to speed up outreach and admin
  • Bonus: experience with creator platforms or agencies (Agentio, Nectar, Refunnel) and YouTube integrations

Anticipated Base Salary (Depending on YoE): $80K - $100K

This is a hybrid position based in our Midtown Manhattan office. 

In-office presence is required on Mondays, Wednesdays, and Thursdays.

Spot & Tango is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

  • 2-3 years of marketing experience, ideally involving ambassador programs, public relations, or event marketing
  • Exceptional written and verbal communication skills
  • Experience negotiating creator deals, including usage and whitelisting terms
  • Comfort using spreadsheets and dashboards and applying data to make decisions
  • Strong organization and experience managing contracts, codes, and payments at volume
  • Comfort using AI tools to accelerate outreach and administrative work
  • Experience with creator platforms or agencies such as Agentio, Nectar, or Refunnel
  • Experience with YouTube integrations

What the Team is Saying

Morgan
Marc
Kieran
Shohini
Jeff
Chondita
Lauren

Spot & Tango Compensation & Benefits Highlights

  • Retirement Support — A 401(k) with company match is explicitly listed, indicating employer-backed savings support that strengthens long-term financial benefits.
  • Healthcare Strength — Medical, dental, and vision coverage are consistently included, with additional mentions of mental-health benefits and FSA options in some listings.
  • Leave & Time Off Breadth — Paid time off and paid company holidays are part of the package, and some sources describe flexible or unlimited PTO arrangements.

Spot & Tango Insights

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The Company
HQ: New York, NY
150 Employees
Year Founded: 2015

What We Do

Here at Spot & Tango, we are on a mission to make your pet healthier and happier, simplifying your role as a pet parent along the way. Put simply: we exist to create more happy days with your dog. Since 2018, we’ve been cooking up fresh, whole ingredient meals personalized for dogs at prices humans can afford. We even created an entirely new category with UnKibble, the only Fresh Dry™ food for dogs. That’s how much we believe in the benefits of real food for our loyal companions. Our recipes are made with only whole vegetables, fruits, grains, and meats that we’d eat too. Plus, every vet-formulated meal plan is delivered directly to your door and completely customized to your dog’s weight, age, activity level, and health goals.

Why Work With Us

At Spot & Tango, we know that we're only as good as our people. We look for candidates who ask the right questions, have an entrepreneurial spirit, and learn at light speed. While we value experience, we also appreciate (and seek out!) fresh perspectives.

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Spot & Tango Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid policy requires employees to work in-person at our New York office Monday, Wednesday and Thursday. Employees are able to work from home on Tuesday and Friday.

Typical time on-site: 3 days a week
HQNew York, NY
Our office is in midtown Manhattan, just minutes away from the BDFM, 4, 5, 6, 1, 2, 7, and S subway lines, and Metro North (Grand Central). Also plenty of classic midtown bars + restaurants nearby (did someone say happy hour?), and tons of stores if the urge for a shopping spree ever strikes.

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