Position : Marketing Associate
Location: Harvest International School, Kodathi
Campus, Bengaluru
Employment Type: Full-time
Harvest International School is looking for a Marketing
Associate to support end-to-end execution of on-ground and offline marketing
initiatives, working closely with the Marketing Head to drive admissions and
brand visibility across campuses.
Key Responsibilities
- Plan
and execute BTL (Below-The-Line) activities including school roadshows,
exhibitions, community outreach, and local area marketing
- Drive
Apartment Activations — coordinate with RWAs/facility managers, set up
stalls/kiosks, manage on-ground teams, and track lead generation from
residential communities
- Coordinate
corporate tie-ups and partnership activations for brand visibility
- Support
planning and execution of school events (open houses, admission fairs,
MindFrame-type flagship events) — logistics, vendor coordination, and
on-ground supervision
- Liaise
with external vendors and agencies (print, signage, branding collateral,
event setups) to ensure timely and quality delivery
- Track
and report activation performance — footfalls, leads generated, conversion
feed into admissions
- Assist
in creating and distributing marketing collaterals (flyers, banners,
standees) for offline campaigns
- Manage
local marketing budgets and vendor invoicing/documentation
- Support
digital/social media team with content for on-ground activity coverage
when required
- Maintain
a calendar of BTL activities aligned with the admissions cycle and
campus-specific goals
Requirements
- 2–4
years of experience in BTL marketing, field marketing, or on-ground
activations (education, real estate, FMCG, or retail background preferred)
- Prior
experience with apartment/community activations strongly preferred
- Strong
vendor management and negotiation skills
- Willingness
to travel across Bangalore campuses and activation sites regularly
- Proficiency
in MS Office/Google Workspace; basic reporting skills
- Excellent
coordination, on-ground execution, and communication skills
- Two-wheeler/own
transport preferred for site visits
Skills Required
- 2–4 years of experience in BTL marketing, field marketing, or on-ground activations
- Experience in education, real estate, FMCG, or retail
- Prior experience with apartment or community activations
- Strong vendor management and negotiation skills
- Willingness to travel regularly across Bangalore campuses and activation sites
- Proficiency in MS Office or Google Workspace
- Basic reporting skills
- Excellent coordination, on-ground execution, and communication skills
- Two-wheeler or own transport for site visits
What We Do
Harvest International School is an educational network in Bengaluru founded in 2007, operating five institutions with Montessori, Elementary Montessori, CBSE, and IB curricula. It aims to educate and inspire students to question, discover, and become global citizens. The school emphasizes holistic child development, expert support, academic confidence, and preparation for future opportunities within a warm, student-centered learning environment.
