The Role
Develop and execute technology services marketing strategies, positioning, messaging, omnichannel campaigns, and lead-generation initiatives. Analyze markets, customers, competitors, and industry research to identify growth opportunities. Create marketing content, manage analyst relations and RFIs, coordinate vendor assessment submissions, and collaborate with leadership and subject matter experts to measure campaign performance.
Summary Generated by Built In
Associate Manager, Marketing
Primary Skills
- Brand Marketing, Product Marketing and Branding, Market & Competitive Analysis
Job requirements
- Experience Range: With at least 5 years of experience in technology marketing, including significant exposure to services marketing and analyst relations within the IT industry Key Responsibilities: 1. Develop and execute a comprehensive services marketing strategy aligned with organizational business objectives 2. Analyze market trends, customer needs, and competitive intelligence to inform marketing initiatives and identify growth opportunities 3. Define and communicate the value proposition for technology services, ensuring messaging is tailored to target audiences 4. Design and launch omnichannel marketing campaigns with strategic messaging to drive lead generation and conversion rates 5. Produce high-impact marketing content, including brochures, website pages, case studies, and ebooks, targeting specific audience segments 6. Establish and maintain an analyst engagement calendar, fostering relationships with industry analysts 7. Lead analyst Requests for Information (RFIs) and secure prominent placement in vendor assessment reports 8. Coordinate with business leadership and subject matter experts to ensure effective campaign execution, monitoring, and performance measurement Required Skills: 1. Market and competitive analysis for technology services 2. Brand positioning and messaging for IT solutions 3. Omnichannel campaign design and execution 4. Content development for digital and print marketing assets 5. Analyst relations management, including RFIs and vendor assessments 6. Marketing automation platform proficiency (e.g., HubSpot, Marketo) 7. CRM tool expertise (e.g., Salesforce) 8. Website content management systems (e.g., WordPress, Drupal) 9. Utilization of industry research to inform marketing strategy Preferred Skills: 1. B2B technology services marketing experience 2. Digital analytics and performance measurement tools (e.g., Google Analytics, Tableau) 3. Knowledge of emerging technology trends in IT services 4. Certification in marketing analytics or digital marketing (e.g., Google Analytics Certification, HubSpot Marketing Certification) 5. Experience leading cross-functional teams for campaign delivery Desired Qualifications: 1. Master’s degree in Marketing, Business Administration, or Information Technology 2. Relevant certification such as Google Analytics Certification, HubSpot Marketing Certification, or Certified Marketing Professional (CMP)
Skills Required
- At least 5 years of experience in technology marketing
- Significant experience in services marketing and analyst relations within the IT industry
- Market and competitive analysis for technology services
- Brand positioning and messaging for IT solutions
- Omnichannel campaign design and execution
- Content development for digital and print marketing assets
- Analyst relations management, including RFIs and vendor assessments
- Marketing automation platform proficiency, such as HubSpot or Marketo
- CRM tool expertise, such as Salesforce
- Website content management system experience, such as WordPress or Drupal
- Experience using industry research to inform marketing strategy
- B2B technology services marketing experience
- Digital analytics and performance measurement tool experience, such as Google Analytics or Tableau
- Knowledge of emerging technology trends in IT services
- Marketing analytics or digital marketing certification
- Experience leading cross-functional teams for campaign delivery
- Master's degree in Marketing, Business Administration, or Information Technology
- Relevant certification such as Google Analytics Certification, HubSpot Marketing Certification, or Certified Marketing Professional
Brillio Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brillio and has not been reviewed or approved by Brillio.
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Healthcare Strength — Healthcare is considered comprehensive, including medical coverage for employees and dependents alongside life, disability, and accidental death protections. Feedback suggests these protections are a core strength of the package.
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Leave & Time Off Breadth — Time-off options include paid leave and parental leave, with flexible or ‘flexible PTO’ approaches cited in some contexts. Feedback suggests this breadth helps support work-life balance when team norms permit usage.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings span counseling, financial-management sessions, fitness programs, and travel insurance, plus region-specific extras like discounted IT hardware and work-from-home essentials. Feedback suggests these add-ons enhance perceived value beyond core insurance.
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The Company
What We Do
Brillio is the leader in global digital business transformation, applying technology with a human touch. We help businesses define internal and external transformation objectives, and translate those objectives into actionable market strategies using proprietary technologies. With 2600+ experts and 13 offices worldwide, Brillio is the ideal partner for enterprises that want to quickly increase their core business productivity, and achieve a competitive edge, with the latest digital solutions.
