Marketing Associate (User Growth)

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!

Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.

We are seeking a dynamic Marketing Associate (User Growth) to spearhead our efforts in user growth, education and engagement. The ideal candidate will be passionate about driving user acquisition and retention through creative, data-driven campaigns. They will be adept at executing promotional, discount, and subsidy strategies while enhancing the user journey through tailored app communications, landing pages, and content creation. With a focus on user education and engagement, the candidate will craft compelling messages, from push notifications to promotional emails, ensuring our users—whether drivers or corporate clients—stay informed and engaged.

As part of a multinational, tech-driven organization, the candidate will have the opportunity to make a social impact by connecting users with services that support local communities, all while growing in a fast-paced, innovative environment.

Think you are up for it? Apply now!

What You'll Do:

• Ensuring User growth through proper planning of acquisition, retention & tactical campaigns
• Effective & efficient planning & execution of PDS (promotion, discounts & subsidy) and ⁠User Journey Activation flow
• Ensuring ⁠User Education through ⁠App communications; Push notifications; ⁠Modifying/Creating landing pages; ⁠Writing website blogs on Lalamove service unique selling points and use cases for end users, including drivers and corporate users. 
• User engagement through ⁠Crafting Push notifications on offers alerts, upcoming activities and to stay in the top of the mind; Writing blogs on user’s activities based on upcoming festivals, seasons or special occasions; Crafting promotional email templates 
• Executing In app contents such as ⁠Pop up banner, ⁠Carousel banner, ⁠Newsfeed banner, ⁠Updating website contents, ⁠Translating App strings, ⁠Sending out promotional SMS, ⁠Design Email Templates 

What We Seek:

• Strong data analysis skills to evaluate, understand, interpret and take actions based on existing data
• Strong writing skills (both written and verbal) in both Bengali and English
• Skills of content ideation & strategy building
• Understanding of local context & current trends and proactiveness to act on those context & trends
• Basic copywriting and content writing skills in both Bengali and English
• Strong communication and interpersonal skills to effectively engage with potential customers
• Results-oriented mindset with a track record of meeting and exceeding targets.
• Humble, honest, passionate, and proactive.

What You’ll Need:

• A bachelor’s degree, preferably in relevant concentration from a recognized university
• Minimum 2 - 3 years of experience in the field of campaign designing and execution 
• Familiar with tools/platforms such as MS Excel, MS PowerPoint, G Suite, keyword ranking, Mass Communication Tools (e.g., Mass Email/SMS platforms like Sendgrid, ADNsms; Platforms for Sending in App Notifications/banners like Stone) 
• Self-learning is a must and should be passionate about conducting research and identifying new avenues/trends and thereby presenting to the team, executing it and evaluating the performance.

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.