Digital Marketing Associate

What You’ll Do:

• To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget
• To be open enough to try new channels & learn from them including but not limited to A/B testing targeting, strategies and creatives.
• Collecting data, analyzing, generating insights and recommendations for decision-making.
• Working collaboratively with global and local cross functional teams such as sales, customer experience and driver operations end to end in order to pull off campaigns successfully.
• Continuing Professional Development (CPD) – requires you to keep your knowledge and skills up to date where digital is concerned. This requires you to complete the necessary certifications, participating in training programs, researching, and reading up related articles, blogposts etc.
• identifying opportunities/generating smart ideas and pinpointing them to the relevant teams and working mutually towards executing it successfully. For instance: executing dynamic ads may make the designer’s time more productive and on the other hand, the CPC may be low followed by a higher CTR as opposed to uploaded ads.
• Continuous exploration of new digital tools that will facilitate a smart working environment. For instance: a tool to automate regular reports.

What We Seek:

• Outgoing and open-minded personality that can interact and influence people with different profiles (age, nationality, experience, background)
• Hands-on and get things done attitude to bring solutions and ideas to our daily operations needs
• Strong sense of prioritization, and structured mindset to cover multiple things at the same time, without compromising on quality.
• Autonomous and adaptable to cope with an ever-changing working environment
• Understand and follow the company procedures: Provide accurate, valid and complete information by using the right methods/tools

What You’ll Need:

• A bachelor’s degree in relevant concentration from a recognized university
• Successful completion of the Google Ads (minimum display and search) and Facebook Blueprint certifications is a definite advantage.
• Minimum 2 - 3 years of experience in the field of digital preferably from an advertising agency.
• Familiar with tools /platforms such as Google analytics, Google ads, Facebook ads, Meta Business Suite, G-Suite, Hubspot, MS Excel, Firebase and any other related tools/platforms including programmatic.
• Having a decent knowledge on setting up tracking (e.g. adding a pixel, creating mobile app events) is a definite advantage.
• Having the ability to forecast budgets/results, analyze data and generate concise observations/insights and recommendations.
• Exposure to campaign management – understanding the variety of campaign objectives and KPIs (such as CPA, CPM etc.) and working smart towards optimizing campaigns and achieving the set KPIs. Having a decent knowledge in regard to mobile app-based campaigns is an added advantage.
• Self-learning is a must and should be passionate about conducting research and identifying new avenues/trends in digital and thereby presenting to the team, executing it and evaluating the performance.