Primary Purpose of Position
Key Responsibilities
Data Tracking, Collection & Validation:
- · Own the end-to-end data tracking strategy for marketing campaigns, including the management of UTM parameters and the validation of tracking via GA4, GTM, and conversion APIs.
- · Monitor and collect data from a wide array of sources, including ad platforms, web analytics, CRM, and media monitoring tools.
- · Ensure the integrity and quality of collected data by performing regular audits, troubleshooting discrepancies, and upholding data governance standards.
Performance Monitoring & Analysis:
- · Conduct ongoing analysis of marketing performance across channels (SEO, SEM, Paid Social, Email) to track against KPIs and identify trends, anomalies, and opportunities. · Monitor media coverage and social listening data to provide insights on brand sentiment, share of voice, and emerging issues.
- · Analyse the results of A/B tests and conversion rate optimisation initiatives, providing clear interpretations on performance.
Insight Generation & Reporting:
- · Synthesise data from all sources to build a holistic narrative on marketing performance and brand health, translating complex datasets into clear, actionable business insights.
- · Develop, automate, and maintain intuitive dashboards in Looker Studio or Power BI to provide the marketing and communications teams with a real-time view of performance.
- · Produce and socialise regular performance reports that move beyond simple data presentation to offer compelling narrative, context, and strategic recommendations for optimisation.
Stakeholder Partnership:
- · Act as a strategic partner to marketing and communications teams, empowering them with data-driven storytelling to guide decisions on targeting, creative, and budget allocation.
- Champion a culture of data literacy by clearly communicating insights and their implications to both technical and non-technical audiences.
At Surbana Jurong, we put talent, hard work, teamwork and a fun workplace together to approach problems and solve them creatively and collaboratively. Join us in making a positive impact on the world!
Skills Required
- Manage UTM parameters and end-to-end tracking strategy
- Validate tracking via GA4, Google Tag Manager, and conversion APIs
- Develop, automate, and maintain dashboards in Looker Studio or Power BI
- Monitor and integrate data from ad platforms, web analytics, CRM, and media monitoring tools
- Perform data audits, troubleshoot discrepancies, and uphold data governance and data quality
- Analyze marketing performance across channels (SEO, SEM, Paid Social, Email) and A/B tests
- Translate complex datasets into clear, actionable insights and communicate to non-technical stakeholders
What We Do
Surbana Jurong and our member companies are a global multidisciplinary consultancy group with more than 120 offices in over 40 countries. We are architects, designers, planners, engineers and other specialists, driven by progressive thinking to create a better built environment. We are united in our mission of Building Cities, Shaping Lives. By designing and delivering quality housing, workspaces, roads, rail, hydropower, dams, underground and coastal protections and other critical infrastructure, we are creating smart and sustainable spaces where communities and businesses, present and future, can thrive. With over 70 years’ experience delivering projects worldwide, we see every project as an opportunity for us to fulfil aspirations and enrich lives. Join us, and join a culture of innovation, passion for problem-solving and commitment to shaping a better future.
