This role is with one of our portfolio companies
Responsibilities:
- Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results for all customer acquisition channels
- Lead efforts targeted to improve marketing performance reporting
- Evaluate the effectiveness of marketing campaigns across various channels, including digital, social media, email, and traditional advertising.
- Managing the business requirements and implementation of reporting. Ensure all documentation is updated on data files
- Monthly, quarterly pre-sales, sales and marketing performance review, identifying deficit areas and provide insights for performance improvement
- Collaborating with marketing and sales teams to develop deliverables based on analysis and carving new business initiatives and strategies
- Prepare and present periodical comprehensive Business Insights to the Management that provide insightful analysis, identify required action items, and effectively frame decisions to be made
- Track performance and KPIs in detail for marketing teams and marketing-sales funnel; Monitor the progress on all customer acquisition and funnel against pre defined metrices and benchmarks
- Prepare and present the monthly Business MIS to senior management
- Any ad-hoc research, analysis and reports as required by the management.
- Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers starting from acquisition channel to sales
- Collaborate with the marketing team to design and implement data-driven marketing strategies.
- Assist in the development of customer segmentation strategies to enhance targeted marketing efforts.
- Building dynamic predictive data models for lead generation, funnel conversion improvement, lead scoring etc.
- Participate in strategic & tactical planning discussions
- Identify new opportunities to bring new process improvements.
- Automation of manual processes
- Provide recommendations for optimizing marketing spend and improving return on investment (ROI).
- Define the data elements and data structure that teams should leverage to enable analytical capabilities for our marketing and sales teams
- Work with engineering and product development teams to enable the appropriate capture and storage of key data points, wherever missing.
- Design, implement, and support platforms that provide marketing and sales teams adhoc access to large datasets
- Bachelor Degree in Computer Science/Statistics/Math or Engineering from Tier 1 institutes / IIT/ IIM
- 3-5 years of experience in marketing analytics (BA with consumer marketing exposure) with a consumer tech startup / analytics / consulting firms. Experience in ecommerce preferred.
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What We Do
At Elevation Capital, we evaluate and understand the exponential nature of technology, how it evolves, how it affects us, and we invest in ideas. Ideas that will become the future.
Our investment choices relate to the individuals we represent in our portfolio. We look for individuals that have a solid vision of the future they want to create and a deep understanding of the technology of their endeavour. The future impact of AI is perhaps the most important issue the human race has ever faced. Instead of passively drifting, we need to steer a course. We at Elevation Capital chart the submerged rocks of the future.
