The Role
The Marketing Analyst will analyze campaign performance data, evaluate marketing effectiveness, support budget decisions, and build dashboards for insights communication.
Summary Generated by Built In
Branch Overview
Branch is a leading AI-based lending fintech with 50M+ downloads across India and Africa. We use alternative data to reach millions of people that are largely excluded from the financial sector.
Headquartered in Silicon Valley with operations in India, Nigeria and Kenya, Branch is a for-profit, socially conscious company built for scale and impact. Our mission-driven team—founded and led by the former CEO of Kiva.org—now spans 400+ employees globally. We’re backed by investors such as Andreessen Horowitz, Visa, and the IFC.
Job Overview
We are looking for a highly analytical Marketing Analyst to drive deep-dive analysis across campaign experiments, lifecycle journeys, lead aggregator partnerships and performance marketing at Branch International.
This role is focused on translating campaign and funnel data into clear, actionable insights that improve conversion, efficiency, and commercial outcomes in a regulated fintech environment.
Responsibilities
Education: Bachelor’s or Master’s degree in Engineering, Statistics, Marketing, or a related analytical field (IIT/Tier A B.Tech preferred).
Experience: 2–4 years in marketing analytics, growth analytics or a similar role preferably in Fintech/BFSI or high-scale digital businesses.
Technical Skills:
Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law. We’re looking for more than just qualifications -- so if you’re unsure that you meet the criteria, please do not hesitate to apply!
Branch is a leading AI-based lending fintech with 50M+ downloads across India and Africa. We use alternative data to reach millions of people that are largely excluded from the financial sector.
Headquartered in Silicon Valley with operations in India, Nigeria and Kenya, Branch is a for-profit, socially conscious company built for scale and impact. Our mission-driven team—founded and led by the former CEO of Kiva.org—now spans 400+ employees globally. We’re backed by investors such as Andreessen Horowitz, Visa, and the IFC.
Job Overview
We are looking for a highly analytical Marketing Analyst to drive deep-dive analysis across campaign experiments, lifecycle journeys, lead aggregator partnerships and performance marketing at Branch International.
This role is focused on translating campaign and funnel data into clear, actionable insights that improve conversion, efficiency, and commercial outcomes in a regulated fintech environment.
Responsibilities
- Campaign & Experimentation Analysis:
- Analyze A/B and multivariate experiments across performance, lifecycle, and brand campaigns.
- Evaluate uplift, statistical significance, and downstream impact on conversion and quality.
- Funnel & Lifecycle Analysis:
- Conduct ad-hoc funnel analysis across acquisition, onboarding, engagement, and retention.
- Analyze lifecycle campaign performance (push, in-app, email, SMS, WhatsApp) to identify drop-offs and optimization levers.
- Performance Marketing Analysis:
- Deep-dive into Google, Meta, Affiliate, and other paid channels to assess CAC, ROI, LTV, and cohort quality.
- Support budget allocation and scaling decisions with data-backed insights.
- Lead Aggregator & Partner Analysis:
- Analyze lead aggregator performance by volume, conversion, quality, fraud indicators, and unit economics.
- Support commercial optimization including pricing, caps, and partner mix.
- Commercial & Efficiency Optimization:
- Partner with Growth and Finance teams to track efficiency metrics and improve marketing ROI.
- Identify opportunities to optimize spend, funnels, and lifecycle touchpoints.
- Reporting & Stakeholder Support:
- Build and maintain clear dashboards and ad-hoc analyses for marketing and leadership teams.
- Communicate insights and recommendations in a concise, decision-ready manner.
Education: Bachelor’s or Master’s degree in Engineering, Statistics, Marketing, or a related analytical field (IIT/Tier A B.Tech preferred).
Experience: 2–4 years in marketing analytics, growth analytics or a similar role preferably in Fintech/BFSI or high-scale digital businesses.
Technical Skills:
- Strong proficiency in Excel/Sheets and BI tools.
- Experience working with marketing and attribution tools (Google Ads, Meta, GA, Appsflyer/Adjust)
- SQL proficiency for data extraction and validation is a strong plus.
- Strong analytical and problem-solving skills with a first-principles mindset
- Ability to work with ambiguity and frequent ad-hoc requests
- Clear communication of complex insights to non-technical stakeholders
- Mission-driven, fast-paced and entrepreneurial environment
- Competitive salary and equity package
- A collaborative and flat company culture
- Remote first, with the option to work in-person occasionally
- Fully-paid Group Medical Insurance and Personal Accidental Insurance
- Unlimited paid time off including personal leave, bereavement leave, sick leave
- Fully paid parental leave - 6 months maternity leave and 3 months paternity leave
- Monthly WFH stipend alongside a one time home office set-up budget
- $500 Annual professional development budget
- Discretionary trips to our offices across the globe, with global travel medical insurance
- Team meals and social events- Virtual and In-person
Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law. We’re looking for more than just qualifications -- so if you’re unsure that you meet the criteria, please do not hesitate to apply!
Top Skills
Adjust
Appsflyer
Bi Tools
Excel
Ga
Google Ads
Meta
SQL
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Nairobi, Mumbai and Bangalore, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world's emerging middle class to access banking options and achieve financial flexibility. Branch's mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. Most recently, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms.
