Marketing Analyst Rare Diseases

Work Location Assignment: Mexico City, must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business
Position Summary
Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends to improve execution. This role operates within a Rare Disease, low-prevalence therapeutic area , where success depends on precision segmentation, cross-functional coordination, and rigorous compliance discipline as much as on classic marketing execution.
Main Responsibilities

• Execute portfolio action plans in alignment with strategic objectives.
• Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
• Works closely with the sales team, proactively gathering field insights that are translated into actionable recommendations to improve marketing's tactical execution.
• Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
• Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
• Analyze digital data (campaign results, conversion rates, traffic) to generate actionable insights for the marketing team.
• Align commercial activities with the digital marketing plan.
• Generate insights from market and sales analysis, including prescriber-level and institution-level data (public and private channel).
• Support the build and maintenance of brand prioritization tools (scoring models, tiering, tracking) used to guide field force and channel strategy.
• Apply AI-based tools to accelerate analysis, content drafting, and reporting workflows.

Core Competencies

• Customer/HCP-centricity mindset
• Commitment and accountability
• Teamwork and cross-functional collaboration
• Proactive and effective communication
• Analytical and critical thinking
• Creativity and problem-solving mindset
• Learning agility and adaptability in a dynamic environment
• Compliance culture

Technical Competencies
Required

• Proven experience using AI tools (LLMs) in marketing projects
• Advanced Excel (pivot tables, lookups, nested formulas, scoring/segmentation logic)
• Intermediate PowerPoint

Desired

• Data Analysis & Visualization: Power BI, Tableau
• Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager
• CRM & Automation: Salesforce, Veeva CRM
• Content Management: Adobe Creative Suite; basic HTML knowledge a plus
• Project Management Tools: Trello, Asana, or similar platforms

Key Performance Indicators (KPIs)

• Campaign Performance: CTR, Conversion Rate, Engagement Rate
• Digital Reach: Website traffic growth, social media impressions
• ROI: Return on Investment for marketing campaigns
• Lead Generation: Number of qualified leads generated through digital channels
• Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards
• Data Accuracy: Precision in reporting and forecasting
• Efficiency gains from AI-tool adoption in analysis and content workflows

Organizational Relationships
Collaborates with: Category Lead, Country Brand Lead, Brand Managers, Commercial & Trade Marketing Teams, Access & NAMs, Medical, Regulatory, Legal, Compliance, Sales Force & Sales Leads.
Education and Experience

• Bachelor's degree in marketing, Business Administration, Health Sciences, or related field.
• Minimum 1 year of experience in marketing or related roles (relevant internship experience will also be considered).
• Proven experience applying AI tools (LLMs) to marketing projects is required.
• Advanced English proficiency (reading, writing, and speaking).

EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
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