Pfizer

Marketing Analyst

Posted 3 Hours Ago

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Mexico City, Cuauhtémoc, Mexico City, MEX

In-Office

Junior

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

Coordinate and execute category and digital marketing initiatives; manage promotional materials compliance and approvals; monitor campaign KPIs; analyze digital, price, market, and sales data to generate actionable insights; align commercial activities with digital plans and support sampling and stakeholder communication.

Summary Generated by Built In

Position Summary
Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution.
Main Responsibilities

Execute portfolio action plans in alignment with strategic objectives.
Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.
Align commercial activities with the digital marketing plan (TMP plan).
Conduct price and trend analysis to support competitive positioning.
Oversee sampling processes and ensure accurate follow-up (if applies)
Generate insights from market and sales analysis

Core Competencies

Commitment and accountability.
Teamwork and cross-functional collaboration.
Proactive and effective communication.
Analytical and critical thinking.
Creativity and problem-solving mindset.
Learning agility and adaptability in a dynamic environment.
Compliance culture

Technical Competencies (desired)

Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.
Data Analysis & Visualization: Advanced Excel, Power BI, Tableau.
CRM & Automation: Salesforce, Veeva CRM.
Content Management: Adobe Creative Suite; basic HTML knowledge desirable.
Project Management Tools: Trello, Asana, or similar platforms.

Key Performance Indicators (KPIs)

Campaign Performance: CTR (Click-Through Rate), Conversion Rate, Engagement Rate.
Digital Reach: Website traffic growth, social media impressions.
ROI: Return on Investment for marketing campaigns.
Lead Generation: Number of qualified leads generated through digital channels.
Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards.
Data Accuracy: Precision in reporting and forecasting.

Organizational Relationships
Collaborates with:
Category Lead, Country Brand Lead, Brand Managers, Commercial & Trade Marketing Teams, Access & NAMs, Medical, Regulatory, Legal, Compliance, Sales Force & Sales Leads.
Education and Experience

Bachelor's degree in marketing, Business Administration, or related field.
Minimum 2 years of experience in marketing or related roles. (relevant internship experience will also be considered.)
Basic English proficiency (reading, writing, and speaking); advanced level preferred.

EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research

Skills Required

Bachelor's degree in Marketing, Business Administration, or related field
Minimum 2 years of experience in marketing or related roles (relevant internship experience considered)
Basic English proficiency (reading, writing, speaking)
Experience with Google Analytics
Experience with Meta Ads Manager
Experience with LinkedIn Campaign Manager
Advanced Excel skills
Experience with Power BI or Tableau
Experience with Salesforce
Experience with Veeva CRM
Familiarity with Adobe Creative Suite
Basic HTML knowledge
Familiarity with project management tools (Trello, Asana, or similar)

What the Team is Saying

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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.