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The Role
Position Summary
Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution. This process will run for 4 different positions in Specialty Care, Oncology & Vaccines.
Main Responsibilities
Core Competencies
Technical Competencies (desired)
Key Performance Indicators (KPIs)
Organizational Relationships
Collaborates with:
Category Lead, Country Brand Lead, Brand Managers, Commercial & Trade Marketing Teams, Access & NAMs, Medical, Regulatory, Legal, Compliance, Sales Force & Sales Leads.
Education and Experience
Last Date to Apply for Job: Jan 6th, 2026
Work Location Assignment: Mexico City. Must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
Marketing and Market Research
Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution. This process will run for 4 different positions in Specialty Care, Oncology & Vaccines.
Main Responsibilities
- Execute portfolio action plans in alignment with strategic objectives.
- Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
- Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
- Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
- Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.
- Align commercial activities with the digital marketing plan (TMP plan).
- Conduct price and trend analysis to support competitive positioning.
- Oversee sampling processes and ensure accurate follow-up (if applies)
- Generate insights from market and sales analysis
Core Competencies
- Commitment and accountability.
- Teamwork and cross-functional collaboration.
- Proactive and effective communication.
- Analytical and critical thinking.
- Creativity and problem-solving mindset.
- Learning agility and adaptability in a dynamic environment.
- Compliance culture
Technical Competencies (desired)
- Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.
- Data Analysis & Visualization: Advanced Excel, Power BI, Tableau.
- CRM & Automation: Salesforce, Veeva CRM.
- Content Management: Adobe Creative Suite; basic HTML knowledge desirable.
- Project Management Tools: Trello, Asana, or similar platforms.
Key Performance Indicators (KPIs)
- Campaign Performance: CTR (Click-Through Rate), Conversion Rate, Engagement Rate.
- Digital Reach: Website traffic growth, social media impressions.
- ROI: Return on Investment for marketing campaigns.
- Lead Generation: Number of qualified leads generated through digital channels.
- Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards.
- Data Accuracy: Precision in reporting and forecasting.
Organizational Relationships
Collaborates with:
Category Lead, Country Brand Lead, Brand Managers, Commercial & Trade Marketing Teams, Access & NAMs, Medical, Regulatory, Legal, Compliance, Sales Force & Sales Leads.
Education and Experience
- Bachelor's degree in marketing, Business Administration, or related field.
- Minimum 1 year of experience in marketing or related roles. (relevant internship experience will also be considered.)
- Basic English proficiency (reading, writing, and speaking); advanced level preferred.
Last Date to Apply for Job: Jan 6th, 2026
Work Location Assignment: Mexico City. Must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
Marketing and Market Research
What the Team is Saying
Daniel
Diagnostics Launch Lead
Anna
R&D Privacy Steward
Esteban
Specialist
Pfizer Compensation & Benefits Highlights
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Healthcare Strength — Health coverage includes comprehensive medical with robust mental‑health networks, plus dental and vision options, and coverage for infertility/family‑building and transgender‑affirming care. Recent U.S. summaries name mental‑health partners and outline multiple plan choices.
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Retirement Support — The retirement program provides a 401(k) with company match plus an additional employer Retirement Savings Contribution, along with financial‑planning support and company‑paid life and disability insurance. These elements are highlighted as part of the core U.S. package.
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Parental & Family Support — Parental leave is described as up to 26 weeks in the U.S. when combining paid non‑medical parental leave with medical recovery where applicable, with exact pay and weeks dependent on circumstances and plan elections. Family‑building support includes egg preservation, adoption, and surrogacy coverage.
Pfizer Insights
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The Company
What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
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Pfizer Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Not Specified
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