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The Role
Lead advanced analytics initiatives focusing on media mix modeling, automation, and insights to drive marketing strategy and optimize investments.
Summary Generated by Built In
Work Location Assignment: Mexico City, must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business
About the Role
We are seeking a Manager of Marketing Analytics to lead advanced measurement, modeling, and optimization initiatives across our marketing ecosystem. This role is ideal for a technically strong analytics leader with deep expertise in media mix modeling (MMM), Python programming, and scalable analytics workflows. You will play a critical role in shaping marketing strategy, optimizing investments, and driving growth by leveraging advanced statistical modeling, experimentation, and data engineering best practices.
Key Responsibilities
Qualifications
Why Join Us
This is an opportunity to shape the future of marketing measurement at scale, working on cutting-edge MMM, automation, and analytics solutions. You'll have a seat at the table to influence investment decisions, build transformative solutions, and mentor a team of top-tier analytics talent.
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
About the Role
We are seeking a Manager of Marketing Analytics to lead advanced measurement, modeling, and optimization initiatives across our marketing ecosystem. This role is ideal for a technically strong analytics leader with deep expertise in media mix modeling (MMM), Python programming, and scalable analytics workflows. You will play a critical role in shaping marketing strategy, optimizing investments, and driving growth by leveraging advanced statistical modeling, experimentation, and data engineering best practices.
Key Responsibilities
- Run Media Mix Models (MMM): Design, implement, and maintain MMM frameworks to measure marketing effectiveness and guide investment decisions across channels.
- Scale Analytics Workflows: Architect and streamline analytics workflows, pipelines, and automation processes to ensure scalability and efficiency across teams.
- Drive Insights & Strategy: Translate data into actionable insights, providing clear recommendations to senior leadership and cross-functional partners.
- Build Advanced Models: Apply robust statistical methods (Bayesian inference, regression, time-series, causal inference) to evaluate marketing performance.
- Code & Automate: Write clean, production-grade Python code to build reusable tools, optimize workflows, and enable scenario planning at scale.
- Partner Cross-Functionally: Collaborate with marketing, finance, product, and data engineering teams to align analytics outputs with business strategy.
- Mentor & Lead: Provide technical leadership to junior analysts, setting standards for code quality, modeling rigor, and analytical best practices.
Qualifications
- Education: Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Economics, or related field (PhD a plus).
- Experience:
- 3 to 5 years of experience in analytics, data science, or marketing measurement roles
- Track record of building and scaling Media Mix Models (MMM) and integrating outputs into decision-making. - Technical Skills:
- Strong expertise in Python (pandas, NumPy, statsmodels, scikit-learn, PyMC or similar Bayesian packages).
- Experience with SQL and cloud platforms (AWS, Snowflake, GCP, or similar).
- Strong statistical foundation: regression, time-series, Bayesian methods, causal inference. - Domain Expertise: Deep understanding of marketing channels (TV, digital, search, social, programmatic, retail media) and measurement frameworks (incrementality, attribution, MMM).
- Leadership: Demonstrated ability to lead teams, set technical standards, and scale analytical practices in fast-paced environments.
- Soft Skills: Strong storytelling, communication, and stakeholder management skills; able to translate complex analysis into strategic insights.
Why Join Us
This is an opportunity to shape the future of marketing measurement at scale, working on cutting-edge MMM, automation, and analytics solutions. You'll have a seat at the table to influence investment decisions, build transformative solutions, and mentor a team of top-tier analytics talent.
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
Skills Required
- 3 to 5 years of experience in analytics, data science, or marketing measurement roles
- Strong expertise in Python and statistical methods
- Experience with SQL and cloud platforms
- Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, or related field
What the Team is Saying
Daniel
Diagnostics Launch Lead
Anna
R&D Privacy Steward
Esteban
Specialist
Pfizer Compensation & Benefits Highlights
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Healthcare Strength — Health coverage includes comprehensive medical with robust mental‑health networks, plus dental and vision options, and coverage for infertility/family‑building and transgender‑affirming care. Recent U.S. summaries name mental‑health partners and outline multiple plan choices.
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Retirement Support — The retirement program provides a 401(k) with company match plus an additional employer Retirement Savings Contribution, along with financial‑planning support and company‑paid life and disability insurance. These elements are highlighted as part of the core U.S. package.
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Parental & Family Support — Parental leave is described as up to 26 weeks in the U.S. when combining paid non‑medical parental leave with medical recovery where applicable, with exact pay and weeks dependent on circumstances and plan elections. Family‑building support includes egg preservation, adoption, and surrogacy coverage.
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The Company
What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
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Pfizer Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Not Specified
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