The Role
Leads integrated market activation across events, sponsorships, digital, paid media, PR, social, email, and client engagement. Owns market planning, activation calendars, budgets, agency and vendor relationships, campaign execution, performance measurement, and test-and-learn initiatives. Partners with service-line marketers and senior stakeholders to support growth, pipeline development, client relationships, and market visibility. Requires broad B2B marketing experience, strong program management, stakeholder leadership, CRM and marketing technology proficiency, and 7+ years of experience.
Summary Generated by Built In
Marketing Activation Manager
You manage market activation across your assigned markets, translating campaign and service line priorities into coordinated execution across events, sponsorship's, communications, digital, paid media and client engagement.
You will operate at the intersection of hands-on marketing, creative strategy, campaign integration and team leadership, bringing together the thinking and execution.
You will take a broader view of market activation, working across channels, stakeholders and delivery teams to connect activity, strengthen execution and ensure marketing is focused on driving growth.
You will work closely with the Market Activation Lead on priorities and investment, with Service Line Marketers on campaign requirements to deliver programmes effectively.
Key Accountabilities
- Lead integrated market activation, translating business and campaign priorities into joined-up activity across events, sponsorship's, digital, social, email, paid media, PR and client engagement.
- Own market planning and prioritisation, managing the activation calendar, balancing competing demands and ensuring activity is properly scoped, resourced and delivered on time.
- Contribute to annual marketing planning and strategy, bringing market insight, campaign recommendations, audience thinking and messaging input to help shape priorities and investment decisions.
- Shape high-impact events, sponsorship and client programmes, defining the audience, business objective, activation approach and follow-up strategy to ensure activity delivers more than visibility alone.
- Partner with Service Line Marketers and business stakeholders, turning commercial priorities and campaign strategies into relevant, effective activation within your markets.
- Lead agencies, media partners, sponsors and vendors, setting clear briefs and expectations, managing delivery and ensuring work meets brand, quality and commercial standards.
- Measure performance and improve effectiveness, tracking outcomes, maintaining strong CRM and campaign data, and using insight to strengthen targeting, investment decisions and future activity.
- Build a strong test-and-learn agenda, identifying and piloting new channels, campaign approaches and demand generation tactics, including lead generation and account-based marketing (ABM).
- Drive smarter ways of working, improving processes and using technology and AI to strengthen planning, targeting, optimisation and overall marketing efficiency.
Experience and Profile
- Bachelor’s degree required
- 7+ years’ experience in marketing, campaign management or market activation, ideally within a B2B environment.
- Strong experience delivering integrated marketing programmes across a range of channels such as digital, paid media, content, PR, partnerships, sponsorships, events and direct client engagement.
- Broad marketing capability is important. This role suits someone who understands how multiple channels work together and can lead integrated activation rather than specialising in one individual discipline.
- Strong programme management skills, with the ability to manage multiple priorities, budgets, stakeholders and deadlines while maintaining a high standard of execution.
- Experience leading, coaching or developing others. Previous direct line management experience is beneficial but not essential.
- Strong stakeholder management with the confidence to work with senior business leaders, agencies and cross-functional teams.
- Commercial mindset, with an understanding of how marketing can support pipeline development, deepen client relationships and strengthen market visibility.
- Comfortable using data, CRM, project management platforms and marketing technology to manage activity and assess performance.
- Confident using AI tools to improve marketing planning, targeting, communications and productivity, while applying appropriate judgement and quality control.
- Experience with PR agency management and media relations at a local or regional level.
- Experience working in professional services, financial services or another complex, stakeholder-led organisation is an advantage.
#LI-KS1
About UsWe are Grant Thornton Grant Thornton Ireland is rapidly approaching 3,000 people, in 9 offices across Ireland, Isle of Man, Gibraltar and Bermuda. With a presence in over 149 countries around the world and a global network of 73,000 people, we bring our clients the local knowledge, national expertise and global presence to help them succeed – wherever they’re located.
At GT, we work as trusted advisors, bringing local knowledge and national expertise, with a global presence, to help businesses succeed – wherever they are located. We make business more personal by investing in building relationships and empowering our clients to make the right decisions for their organisation now and for the future. Whether that is working with the public sector to build thriving communities, with regulators and financial institutions to build trust, or with a diverse range of businesses to help them achieve their goals, Grant Thornton Ireland work hard to support clients to act on the issues that matter.
At GT Ireland we don’t just predict your future, we build it.
A Career at GT
Looking for a more fulfilling role in professional services? One where fresh thinking, collaboration and diversity are valued? At Grant Thornton we do things differently.
What does this mean for you?
A career in a more inclusive working environment, a more collaborative work culture, a more supported, flexible working role, more possibilities to grow and more opportunities to help shape the future for your clients. We respect and value your experience. And we want you to bring your authentic self to work and be at your best. It is how it should be.
At Grant Thornton, we care about our people and work hard to make you feel valued. If you are looking to deepen and develop your skills, knowledge, and experience throughout your career, then that is what you will get, and more.
Our Benefits
Please follow this link for information on our generous benefits package.
About the TeamEquity, diversity and inclusionAt Grant Thornton, we provide equitable opportunities for all our colleagues. We are a responsible, sustainable business where equity, diversity and inclusion (ED&I) is at the forefront of our workplace culture agenda, and today, we continue to build and develop on our existing ED&I structure and strategy to meet our workplace culture needs. People are at the heart of our business and teams built with varied individuals present diverse viewpoints, which need to be heard and valued.
We are all at our best when we are able to be ourselves and we view integrity and authenticity as integral values to bring to our day-to-day work-life at the firm. We are excited to see the personality and perspectives you will bring to our team because we know we will all benefit from them. Diversity of thought, background and experience enables better decision-making, improves the quality of our delivery, and helps us to meet the needs of our clients. Our firm is built on people and their ideas, so we want to hear all the new perspectives and fresh thinking you have to offer. You form the bedrock of our firm’s best-practice principles and we will champion you as leaders from day one.
Reward and benefits
Our reward and benefits are designed to create an environment where our people can flourish. We are committed to building a culture where our people have access to the necessary benefits to help promote a healthy lifestyle and thrive.
Recognition
We want to create a culture of recognition and celebrating success, by saying thank you to people who surpass our expectations and recognising the right values and behaviours. Our Shout Out recognition scheme is our way of highlighting and promoting achievements. Whether you simply want to say thank you, celebrate a special occasion or give an award for doing something exceptional, you can do all of this and more through the scheme.
Skills Required
- Bachelor's degree
- 7+ years of experience in marketing, campaign management, or market activation
- Experience delivering integrated marketing programs across digital, paid media, content, PR, partnerships, sponsorships, events, and client engagement
- Broad marketing capability and experience leading integrated activation across multiple channels
- Strong program management skills covering priorities, budgets, stakeholders, and deadlines
- Strong stakeholder management with senior leaders, agencies, and cross-functional teams
- Commercial understanding of pipeline development, client relationships, and market visibility
- Experience using data, CRM, project management platforms, and marketing technology
- Confidence using AI tools for marketing planning, targeting, communications, and productivity
- Experience with PR agency management and local or regional media relations
- Experience leading, coaching, or developing others
- Experience in professional services, financial services, or another complex stakeholder-led organization
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The Company
What We Do
Grant Thornton Gibraltar is a leading professional services firm established in 1995. It serves private individuals and public companies listed on international stock exchanges, with experienced teams supporting local and international clients. Its offerings include audit and assurance, business services, payroll, advisory, tax, accounting, and financial services. The firm also helps organizations grow and develop by addressing their accountancy and business needs.
