Marketing Account Executive - Senior

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Pets Best, a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service.

Job Summary: 

Pets Best is seeking a dynamic, results-oriented individual to join our team as a Marketing Account Executive. In this dual-role position, you will be responsible for fostering and maintaining strong relationships with existing clients to develop and execute partner sales and marketing strategies for pet insurance distribution. This is a unique opportunity to blend relationship management and marketing expertise and work cross-functionally to drive sales growth, penetration and retention for partner distribution channels.

Job Location: Remote USA

Main responsibilities:

Relationship Management (50%)

• Develop and maintain strong, long-term relationships with key clients to ensure satisfaction, retention, and growth.

• Serve as the primary point of contact for clients, addressing inquiries, resolving issues, and providing proactive solutions.

• Conduct regular check-ins and business reviews with clients to understand their needs and provide tailored insurance solutions.

• Collaborate with internal teams (underwriting, claims, etc.) to ensure a seamless and high-quality client experience.

• Identify opportunities for cross-selling and upselling to meet client needs and business objectives.

• Monitor and track client feedback, using insights to enhance service delivery and strengthen client relationships.

• Identify and pursue new business opportunities with the partners (e.g., campaigns, new sales and marketing channels, etc.)

• Size opportunities using a proprietary Deal Evaluation Model, Proforma, etc.

Marketing (50%)

• Drive an integrated marketing strategy by creating and implementing scalable campaigns and initiatives that enhance the sales strategy and engagement across all partner channels.

• Design and implement marketing strategies to promote pet insurance, enhancing brand awareness and market positioning.

• Campaign management including set-up, tracking and legal/compliance approvals

• Consult on content for marketing campaigns, including digital marketing (social media, email newsletters, website content) and print materials (brochures, flyers, etc.).

• As needed, coordinate marketing efforts for client-facing events, webinars, and seminars, ensuring successful execution and alignment with client needs.

• Collaborate with the partner and product marketing team to optimize digital campaigns and track performance metrics to achieve marketing goals.

• Manage marketing budgets and ensure the efficient allocation of resources to maximize ROI.

• Performs other duties as assigned.

Basic Qualifications:   

• Experience: 8+ years’ account management, sales, marketing, business development, and/or related experience

• Education: Bachelor’s Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college) 

Preferred Qualifications:

• B2B2C Marketing, insurance distribution or marketing agency experience

• Excellent project management experience and problem-solving abilities, including working cross-functionally with teams and managing multiple projects at once

• Digital marketing experience

• Strong analytical skills. Ability to interpret data and research from multiple sources, identify trends, and make data-driven strategy and tactical recommendations and identify new business opportunities.

• Experience working with Salesfore.com or equivalent CRM tool

• Ability to demonstrate curiosity, innovation and creative approaches to business needs

• Strong consultative sales skills

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All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)