Marketers

Posted 24 Days Ago
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Accra, Greater Accra, GHA
In-Office
Entry level
Professional Services • Consulting
The Role
Marketers promote a social media application, manage campaigns, conduct market research, create content, and boost user engagement and loyalty.
Summary Generated by Built In

Our Client is a leading innovator in the social media technology sector, focused on redefining the parameters of online community and interaction. Their corporate mission is to develop and deploy best-in-class digital platforms that facilitate meaningful user engagement and self-expression. Their operational value is built upon a foundation of technological excellence, creative vision, and the highest standards of ethical practice, positioning them at the forefront of the industry's evolution.

 

Marketers are responsible for promoting our social media application, together with the company's products and services. They understand our customers' needs and influence buying decisions through strategic approaches such as advertising, branding, market research, and digital campaigns. They will ensure that people take concrete actions such as signing up, downloading the app, and engaging with it, thereby increasing adoption and customer loyalty.

This is a hybrid role based in Ghana

Duties:

  • Conduct market research to identify target users and competitors.
  • Develop and implement marketing campaigns to promote the app.
  • Create engaging content for social media, email, and other digital platforms.
  • Run advertising campaigns (Google, Meta, TikTok, etc.) to increase downloads.
  • Monitor user acquisition metrics (downloads, signups, retention).
  • Build and manage partnerships to drive app adoption.
  • Ensure people sign up, download, and continue using the app.
  • Collect feedback from users and suggest improvements to the product team.
  • Prepare reports on campaign performance and recommend strategies for growth.

 



Requirements

Required Qualifications & Skills

  • A minimum of SSCE, OND, HND, OR BSc in Marketing.
  • Relevant experience in app promotion, digital advertising, or marketing
  • Strong knowledge of online advertising, SEO, and social media.
  • Excellent communication and persuasive skills.
  • Inventiveness in creating user acquisition plans
  • The capacity for data analysis and data-driven decision-making
  • Goal-oriented, with an emphasis on growing the number of app downloads and signups.


Skills Required

  • A minimum of SSCE, OND, HND, OR BSc in Marketing
  • Relevant experience in app promotion, digital advertising, or marketing
  • Strong knowledge of online advertising, SEO, and social media
  • Excellent communication and persuasive skills
  • Inventiveness in creating user acquisition plans
  • The capacity for data analysis and data-driven decision-making
  • Goal-oriented, with an emphasis on growing app downloads and signups
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The Company
7 Employees
Year Founded: 2016

What We Do

Elidel Prestige Limited is a fully-owned indigenous Ghanaian Human Resource and Business Management Consultancy firm, specializing in manpower solutions, immigration support, and business advisory services.

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