Market Research Coordinator - APAC

Posted Yesterday
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
In-Office
Entry level
Marketing Tech • Software • Analytics
The Role
Coordinates Mintel’s Global New Products Database operations across APAC, including freelance field associate management, product and market research, data analysis, workflow administration, quality control, methodology improvement, and stakeholder communication. The role monitors FMCG launches, identifies trends and coverage gaps, supports data collection processes, and collaborates with operations, commercial, and analyst teams to deliver accurate product innovation insights.
Summary Generated by Built In

From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.

The Market Research Coordinator plays a key role in supporting the day-to-day operations of Mintel's Global New Products Database (GNPD). The role ensures the timely and accurate coordination of product collection, data processing, workflow administration, and stakeholder communications to support the delivery of high-quality product innovation data across global markets.
 
Working closely with GNPD Operations, Coverage teams, Field Associates, and cross-functional stakeholders, the Coordinator helps maintain operational efficiency, data quality standards, and service delivery excellence.
 
What You Will Be Doing: 
  • Freelance Field Associate Management 

    • Oversee the entire freelance employment lifecycle, including hiring, onboarding, training, ongoing relationship management, and offboarding when necessary.
    • Manage day-to-day operations and ensure smooth workflow.

    Data Analysis And Insights

    • Analyse numerical statistics and data to identify market trends, and areas for coverage quality improvement.
    • Convert analysis into appropriate actions to direct the Field Associates and also in development of methodologies.
    • Conduct ad-hoc research projects to support business objectives. 

    Market Research

    • Attend trade events to stay updated on industry trends
    • Monitor new product launches for FMCGs through various online tools such as social media, e-commerce and trade websites
    • Research relevant online and print information to identify potential new products.
    • Create "shopping lists" of new products to support the Field Associate network.

    Methodology Continuous Improvement

    • Contribute to the development and refinement of methodologies for data collection, analysis, and reporting.
    • Ensure consistency and accuracy in data collection processes.

    Communication And Collaboration

    • Maintain effective communication with contacts through email, telephone, and face-to-face interactions.
    • Collaborate across teams (Operation team, Commercial team, Analysts) to ensure alignment and support.
Who We Are Looking For: 
Required
  • Previous experience in a Coordination, Operations, Administration, Research Support, or Data Management role ideal, or prior internship experience
  • Strong organizational and multitasking skills.
  • Excellent attention to detail and commitment to data accuracy.
  • Strong written and verbal communication skills.
  • Desire to understand products, markets, data, and processes, and a willingness to challenge the status quo constructively.
  • Can build strong relationships, navigate different perspectives, and maintain a positive and collaborative approach.

What We Offer 

  • A culture that supports true collaboration whilst embracing remote working.
  • Flexible start times and end times.
  • Approach to personal development where we encourage individuals to grow and share what they’ve learned.
  • Social events, both within the department and across the company.
  • Generous annual leave and wider circle employee benefits.
  • Additional one day off to celebrate your birthday.
  • Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
  • Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organised by our Mintel Gives (where applicable).
  • Mental health and wellbeing support via Modern Health App.
  • Beautifully designed offices foster collaboration and fun.

Mintel is an equal opportunity employer that committed to the strength of an inclusive workplace.


#LI-KR1


Skills Required

  • Previous experience in coordination, operations, administration, research support, or data management, or prior internship experience
  • Strong organizational and multitasking skills
  • Excellent attention to detail and commitment to data accuracy
  • Strong written and verbal communication skills
  • Desire to understand products, markets, data, and processes
  • Willingness to challenge the status quo constructively
  • Ability to build strong relationships and navigate different perspectives
  • Positive and collaborative approach
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The Company
HQ: London
1,419 Employees
Year Founded: 1972

What We Do

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

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