At WinField United Canada, we’re all about getting our hands dirty. Combining local understanding and world-class expertise, we provide independent ag retailers and their customers with products and services designed to fit their specific needs. After all, no two seasons, regions, fields, or farmers are identical. And no one knows what an operation needs like those on the ground.
Currently we are hiring for an:
Market Development Manager
Central Alberta
The Market Development Manager is the key contact point of retail sellers and farmers to create demand for WinField United Proprietary Brands, and other strategically important initiatives in partnership with our vended suppliers. This position will also be responsible for providing agronomic training and technical support, leveraging local insights and expertise to support retail sellers and growers. The individual will allocate 75% of their work hours to customer-facing activities, with the remaining 25% dedicated to supporting Field Trial Initiatives, Answer Plot and Technical Marketing support. The assigned individual is expected to demonstrate and effectively use all associated digital tools including Microsoft suite, SharePoint, and basic data analytics tools.
The Market Development Manager works closely with our internal Agronomists and the Marketing Team to develop and share strategic messaging with the retail network and convey agronomic and market insights from the retail level. Full collaborations with Account Managers and Customer Service Specialists are required to support retail partners and work together strategically will help ensure strong customer and product planning, demand creation and alignment at the retail level.
Required Qualifications:
- Bachelor’s degree in agriculture a minimum of 5+ years of agronomic or sales experience with direct customer contact. Individuals with a 2-year diploma in agriculture and extensive industry experience will be considered. Ag retail experience, or experience working with ag retail partners, is considered an asset.
- A keen interest in agronomy and a passion to help independent ag retailers succeed.
- Proven ability to interact well with customers, suppliers, employees, and management.
- Ability to create and present interesting, informative, and educational technical presentations. Experience in data analysis is considered an asset.
- Ability to effectively work independently in a remote environment, while also maintaining a collaborative virtual team relationship.
- Proven ability to solve and resolve issues quickly and effectively.
- Demonstrated computer skills in Microsoft products (Outlook, Word, Excel, PowerPoint)
- Able to lift 50 lb. bags, climb on and off farm machinery, walk and work in field plots.
- Daily travel, extended hours and overnight travel required.
WinField United Canada provides a comprehensive benefits package that includes medical, dental, vision coverage, disability coverage, critical illness, and life insurance. We have a retirement program that encourages our employees to save for the longer term, with generous matching employer contributions. Our benefit package demonstrates our focus on our employees’ experience with Mindful Monday’s, maternity top up benefits and an Employee Assistance Program.
In addition to base pay, you are eligible to participate in our Annual Variable Incentive Pay consistent with the terms of our plan, which provide discretionary award opportunities reflecting components such as performance of the company. Details will be discussed through the recruitment process.
WinField United Canada and our global entities support diversity in employment practices.
Join WinField United Canada and help us build vibrant agricultural communities!
About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.
Land O'Lakes uses artificial intelligence, as defined under the laws of the Province of Ontario, to help recruiters screen, assess or select applicants to job postings.
Skills Required
- Bachelor's degree in agriculture or a 2-year agriculture diploma with extensive industry experience
- Minimum 5+ years agronomic or sales experience with direct customer contact
- Ag retail experience or experience working with ag retail partners
- Keen interest in agronomy and passion to help independent ag retailers succeed
- Proven ability to interact well with customers, suppliers, employees, and management
- Ability to create and present interesting, informative, and educational technical presentations
- Experience in data analysis
- Ability to effectively work independently in a remote environment while maintaining collaborative virtual team relationships
- Proven ability to solve and resolve issues quickly and effectively
- Demonstrated computer skills in Microsoft products (Outlook, Word, Excel, PowerPoint)
- Able to lift 50 lb bags, climb on and off farm machinery, walk and work in field plots
- Daily travel, extended hours and overnight travel
Land O'Lakes, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Land O'Lakes, Inc. and has not been reviewed or approved by Land O'Lakes, Inc..
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Retirement Support — Retirement programs include automatic company contributions to retirement savings and additional support via 401(k) and HSA contributions. Legacy eligibility for a pension plan adds further long‑term security for some employees.
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Healthcare Strength — Health coverage includes medical, dental, vision, and mental health support with confidential counseling and free therapy or coaching sessions for employees and dependents. Benefits begin on the start date, removing prior waiting periods.
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Leave & Time Off Breadth — Paid time off, holidays, and paid leaves cover disability, parental, maternity, and caregiving needs. Caregiver and parental leave policies have been expanded to cover broader family situations, including foster placements prior to adoption.
Land O'Lakes, Inc. Insights
What We Do
Land O’Lakes, Inc. is a 100-year-old farmer- and retailer-owned cooperative originally formed with the purpose of working together to create new market opportunities. Fast forward to today and we’ve built on that uniting spirit, developing a comprehensive and leading view of agriculture while maintaining an unwavering commitment to delivering strong annual performance and long-term, shared success with our member-owners. Land O’Lakes believes farmers are the entrepreneurs who truly change the world for the better. By working together with our member-owners, we can continue to strengthen our system, champion farming’s true potential and place our farmer- and retail-owners at the heart of creating a better world for all.
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