WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we’ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past five years in a row.
Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more. UK clients include AIrbus, Etihad Airways, S & P Global, Zalando, and more.
YOUR ROLE
Reporting to the Executive Director, Head of Biddable, your role as Crossmedia’s Managing Director, Head of Paid Social Media is to drive innovation by leveraging a deep expertise in paid social media strategies and a comprehensive understanding of how all media channels interact.
You are a dynamic leader with a proven track record in developing and executing comprehensive paid social media strategies that drive business growth both for our clients as well as the agency. An individual who is highly skilled in leading and mentoring teams, fostering an environment of collaboration and continuous improvement.
The Managing Director is dedicated to challenging the status quo, pushing client strategies forward, and driving performance and satisfaction through innovative paid social media solutions.
KEY RESPONSIBILITIES include Strategic Client Leadership, Cross-Functional Collaboration, Team Leadership and Development and Thought Leadership
- Fostering strong client relationships through consistent communication and trust-building, and delivering innovative, data-driven campaigns that align with client objectives and maximize ROI.
- Lead a team of Paid Social professionals, providing guidance, mentorship, and support to drive performance and career development.
- Collaborate with cross-functional teams including Media Planning, Data Analytics, and other buying channels (e.g. SEM, Programmatic, Digital Partnerships) to align Paid Social initiatives with overall business goals.
- Effective leading the team and setting the standard for how to work with internal stakeholders and problem-solve when presented with challenges
- Transparent communication skills to shepherd the paid social team with alignment to the biddable media practice as well as the agency as a whole
- Participation in new business growth opportunities both new to the organization as well as organic growth through solid client leadership in other media divisions
- A clear understanding of scoping media projects including the support needed, the relative cost, and how to address the business needs of a client through paid media solutions in social media
- The ability to look around the corner and anticipate client flex strategy as well as marketplace pivots.
- Monitor trends in social media tools, applications, channels, design, and strategy to ensure the company remains at the forefront of industry advancements.
- Exhibits empathetic leadership and career growth for their direct reports and greater team
- Ability to provide poised, clear, and concise problem solving and support for their team
- Adheres to the employee evaluation process, providing timely and constructive feedback to direct reports
- Represents XM as an industry-leading thought leader with internal teams and clients, attending and participating in panels, conferences, and other media events that bring acclaim to the organization
- Sets the standard for the practice through proactive displays of personal dedication and motivation to consistently make things better
- Contributes to our culture; possess a self-start mind-set and capable of decision-making with positive and accountable outcomes.
- Builds esprit de corps through strong team communication Is fully committed to staff training of current team, participates in formal training (e.g., XMU, Mindful Managers Training) and serves as a mentor
REQUIREMENTS
- 15 + years of relevant work experience in paid social media and biddable media. Ideally in a media ad agency setting.
- Experience managing multi-million-dollar budgets and deploying it effectively to deliver against KPIs
- Management experience leading teams across different functions within paid media.
- Strong analytical, critical thinking, and problem-solving skills
- Excellent communication (both verbal and written), presentation, and speaking skills
- Fearless and relentless desire to be the industry leader
- Comfortable in a dynamic, fast-paced, and collaborative environment
- A highly entrepreneurial spirit
- Eagerness to collaborate with other Crossmedian’s and roll up your sleeves to get work done
- Expert listening skills and problem-solving ability
Salary range $200k - $250k. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).
Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email [email protected].
What We Do
Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels.
