The Role
Drive product go-to-market activities, market and competitive intelligence, positioning, messaging, product launches, marketing plans, budgets, sales enablement, and program effectiveness reporting. Serve as an external product thought leader through speaking and writing, while recruiting and developing a product marketing team. Collaborate with product management, communications, sales, and cross-functional stakeholders.
Summary Generated by Built In
We are looking for a driven Product Marketing Manager who will be responsible for driving go-to-market activities, competitive intelligence, messaging and positioning of our products.
If you have a deep understanding of user’s psychology and enjoy solving complex problems, if you are passionate about carefully researching customer needs and developing great communication strategies to answer them, we have the perfect job for you!
Your responsibilities:
• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Propose and keep within a budget
• Research competitor offerings
• Recruit and develop a team of product marketing executives
Skill sets/Experience we require:
• 5-6 years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Must be a public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player.
Pedigree:
• Bachelors’ degree in Business or Marketing; MBA preferred
Skills Required
- 5-6 years of product marketing experience
- At least 2 years of experience in a market-facing role, including customer presentations, competitor analysis, or market research
- Proficiency with productivity applications such as Microsoft Office, Project, or Basecamp
- Comfort using collaboration and CRM tools such as Slack and Salesforce
- Familiarity with marketing automation and analytics tools such as Marketo, Pardot, Omniture, and Google Analytics
- Experience using LinkedIn, Twitter, Facebook, and Instagram
- Public speaking ability and comfort presenting to large, senior groups
- Strong writing skills
- Excellent people and management skills
- Team player able to interact effectively with staff, colleagues, cross-functional teams, and third parties
- Bachelor's degree in Business or Marketing
- MBA
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The Company
What We Do
KP Group was founded by Dr. Farukbhai Gulambhai Patel in 1994 which is now well recognized group of Gujarat. What started as a logistics service provider in 1994 is now a Rs.100+ Billion business empire. The Group has completed more than 29 years of its successful operations and today consists of several group of companies, all contributing to the fast and robust growth of the group. During the last decade the group has achieved phenomenal growth as a result of diversification into fabrication and galvanizing, renewable energy sector (Solar & Wind), Telecom infrastructure and lately in Green Hydrogen and Ammonia.
