Manager, Visual Merchandising

Posted An Hour Ago
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Seoul, KOR
Hybrid
Senior level
eCommerce • Fashion • Retail • Sales • Wearables • Design
Our global house of brands unites the magic of Coach and Kate Spade New York to stretch what’s possible
The Role
Manages field visual merchandising for Coach Korea, including store floor sets, visual guideline execution, pop-ups, events, and seasonal installations. Trains store managers and in-store visual teams, conducts store visits, coordinates production tasks, reviews merchandising standards, and communicates business insights to retail and cross-functional partners. The role requires frequent travel, strong visual merchandising expertise, project coordination, relationship-building, and the ability to support multiple initiatives under short timelines.
Summary Generated by Built In

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
 
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
 
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style. Coach is part of the Tapestry portfolio, a global house of brands powered by optimism, innovation, and inclusivity. 

Position/Title :              Manager, Field Visual Merchandising

Report To          :              Senior Manager, Visual Merchandising - Coach Korea

Location            :              Korea

                                                               

Primary Purpose:

To support the Coach Brand and Coach Korea team to be responsible for strategizing, executing, delivering and supporting department responsibilities to include growth initiatives, both channel, seasonal Installations, In-season management / communications, events and pop-up project.

Key Responsibilities:

Visual Merchandise Execution:

  • Partner with cross-functional business partners and VM team to assist store in planning, mapping and merchandising monthly floor sets
  • Train and lead Store Management/In-Store VM assistant on how to interpret monthly guidelines and communicates consistent merchandising direction on Coach standard
  • Follow-up with Store Manager/ In-Store VM to ensure all marketing and visual elements are placed appropriately on the sales floor (i.e. New VM roll out elements, Signage, decorative elements)
  • Communicate and align with retail decisions to facilitate changes accordingly based on sales through our business needs
  • Understanding store’s business conditions such as top sellers to make informed and educated merchandising decisions
  • Able to work on multiple projects simultaneously with short timelines for store opening, Season Pop-up, collaboration and marketing and sales team events.
  • Responsible for supporting production execution, including coordination and follow-up on various minor tasks to ensure timely and accurate project delivery

Communication and Training

  • Effectively manages travel schedule anticipating 75% traveling to stores ensuring execution at Coach standard
  • Manage the flow of communication with the support of VM team between assigned stores, through touch bases during routine store visits
  • Develop constructive, effective relationships with In-Store Visual, Store Managers and Retail Management team
  • Support/train stores to interpret Visual Guidelines through photo review, floor plan mapping and/or store visits
  • Provide feedback relating to product presentations, challenges and needs of the business via VM recap from the store and communicate comprehensively with Store Manager in-store VM / Retail Field Management to ensure productivity and alignment
  • conduct in store training sessions regularly and leading hands-on merchandising training with Assistant Store Managers / Store Managers / In Store VM to ensure that the current merchandising direction is understood and maintained
  • Leverage Global VM training tool to be downloaded well to all store members to be understood to keep a great and keep the VM standard level to the door.
  • Stay up to date on business trends and shop competitions, share information with the VM team and HQ.

Experience and Qualifications:

  • Minimum 6 years’ Visual Merchandising experience
  • Bachelor’s degree preferred
  • International / Korean company brand experience preferably in fashion sector 6 years.
  • Ability to understand and interpret visual presentation direction and train
  • Excellent visual and merchandising skills
  • Strong responsible to build productive relationships with cross-functional members
  • Strong ability to apply insights and generate multiple ideas and problem-solving and creative execution.
  • Demonstrates adaptability and the ability to develop and propose diverse, innovative ideas.
  • Ability to work independently and with a team, pursue task with energy, drive, growth mindset and perseverance
  • Proactive in strategizing and strong communicator and working collaboratively
  • Fluent spoken and written English skill not required- but preferred
  • Ability to travel frequently and spontaneously to support the needs of the business

Our Competencies for All Employees
Courage
: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
 
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.    

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Visit Tapestry, Inc.

Skills Required

  • Minimum 6 years of visual merchandising experience
  • International or Korean fashion brand experience
  • Ability to interpret visual presentation direction and train store teams
  • Excellent visual merchandising skills
  • Strong relationship-building and cross-functional collaboration skills
  • Ability to develop ideas, solve problems, and execute creatively
  • Ability to work independently and collaboratively with energy, drive, and perseverance
  • Proactive strategic thinking and strong communication skills
  • Ability to travel frequently and spontaneously
  • Bachelor's degree
  • Fluent spoken and written English

What the Team is Saying

Mallory
Lauren
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Eric
Kate

Tapestry - Coach and Kate Spade Compensation & Benefits Highlights

  • Wellbeing & Lifestyle Benefits — Work-life programs such as hybrid options, Flex Fridays, summer hours, mental‑health resources, wellness days, and backup care are emphasized alongside substantial employee discounts across Coach and Kate Spade. These offerings are described as particularly competitive and a notable strength of the package.
  • Healthcare Strength — Comprehensive medical, dental, and vision coverage is consistently highlighted, with access to HSA/FSA options and counseling resources through an EAP and Headspace. Healthcare is positioned as a core pillar of the package alongside wellness initiatives.
  • Parental & Family Support — Paid parental leave up to 12 weeks for eligible full‑time employees is paired with adoption and family‑building support, caregiver resources, and phased return‑to‑work programs. Backup childcare and eldercare further bolster family support.

Tapestry - Coach and Kate Spade Insights

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The Company
HQ: New York, NY
16,000 Employees

What We Do

A tapestry is made of many threads woven into one story. So are we. Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility. Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft. The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.

Why Work With Us

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
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