The Role
Lead strategy, development, and execution of partner marketing programs for ISOs, ISVs, and FIs. Build partner enablement resources, co-marketing campaigns, product launches, knowledgebase content, webinars, and sales enablement assets. Measure partner engagement and influenced pipeline using HubSpot and analytics, collaborate cross-functionally, and drive adoption and revenue growth. Senior individual contributor role with potential to manage a partner marketing team.
Summary Generated by Built In
Job Summary:
Reporting to the Director of Marketing, the Sr. Partner Marketing Manager will lead the strategy, development, and execution of Maverick Payments’ partner marketing programs. This role focuses on enabling and empowering our Independent Sales Office (ISO), Vertical SaaS/Integrated Software Vendor (ISV), and Financial Institution (FI) partners to grow their businesses through effective education, co-marketing, and joint go‑to‑market initiatives. The Sr. Partner Marketing Manager will own the partner marketing roadmap, develop scalable enablement resources, manage our partner Knowledgebase, and collaborate closely with cross‑functional teams to drive partner engagement, product adoption, and revenue growth. This is a senior individual contributor role with the potential to evolve into a people leader position managing a full Partner Marketing Team. It requires strong judgment, exceptional communication skills, and deep experience with partner and product marketing, the payments industry, and content creation. Your success will be measured by your ability to build a high‑impact partner program from the ground up, strengthen partner relationships, and deliver marketing initiatives that influence pipeline, adoption, and partner satisfaction.
Essential Functions-80%:
Required:
Ability to travel, including internationally, as needed.
This position will consider remote telework for candidates in the following states:
AZ, CA (outside Los Angeles), CO, FL, GA, ID, IN, KS, KY, MA, MD, ME, NC, NJ, NV, NY, OH, OR, PA, TN, TX, UT, VA, WA
Reporting to the Director of Marketing, the Sr. Partner Marketing Manager will lead the strategy, development, and execution of Maverick Payments’ partner marketing programs. This role focuses on enabling and empowering our Independent Sales Office (ISO), Vertical SaaS/Integrated Software Vendor (ISV), and Financial Institution (FI) partners to grow their businesses through effective education, co-marketing, and joint go‑to‑market initiatives. The Sr. Partner Marketing Manager will own the partner marketing roadmap, develop scalable enablement resources, manage our partner Knowledgebase, and collaborate closely with cross‑functional teams to drive partner engagement, product adoption, and revenue growth. This is a senior individual contributor role with the potential to evolve into a people leader position managing a full Partner Marketing Team. It requires strong judgment, exceptional communication skills, and deep experience with partner and product marketing, the payments industry, and content creation. Your success will be measured by your ability to build a high‑impact partner program from the ground up, strengthen partner relationships, and deliver marketing initiatives that influence pipeline, adoption, and partner satisfaction.
Essential Functions-80%:
- Own the partner marketing strategy and define quarterly and annual plans aligned with partner needs and business priorities.
- Collaborate with Platform Growth, Partner Relations, Product, and Marketing to align messaging, goals, and campaign priorities.
- Plan and drive effective product launches and GTM strategies by working cross-functionally with Business Development, Partner Relations, Marketing, and Product teams for new feature releases, enhancements or product updates.
- Shape differentiated product positioning and messaging that strengthens brand awareness and accelerates adoption across key partner segments.
- Develop scalable, integrated partner marketing programs, enablement kits and collateral that supports onboarding, enablement, and ongoing partner adoption and engagement.
- Create and maintain partner-facing resources including, sales playbooks, pitch decks, guides, one‑pagers, FAQs, product sheets, and training materials.
- Develop compelling sales enablement assets so our internal Business Development and Partner Relations teams can effectively position, sell, and scale products.
- Deliver a compelling, end-to-end partner experience across all our touchpoints.
- Own the structure, content, and ongoing optimization of Maverick’s Knowledgebase and partner blog to ensure partners have easy access to accurate, up‑to‑date information.
- Host partner webinars, training sessions, and product updates to support partner readiness and adoption.
Develop and execute co-marketing campaigns with strategic partners, including co-branded emails, landing pages, social content, press releases, and case studies. - Serve as a strategic advisor to partners, recommending marketing tactics that support shared goals such as merchant acquisition, activation, and product adoption.
- Ensure all co-marketing initiatives follow consistent processes for briefing, approvals, asset development, and launch.
- Produce high-quality partner communications, including newsletters, product updates, announcements, and campaign toolkits.
- Ensure all partner content aligns with Maverick’s brand, messaging, and product positioning.
- Track partner marketing performance using HubSpot and other analytics tools.
- Measure and report on KPIs such as partner engagement, campaign performance, influenced pipeline, and adoption metrics.
- Identify opportunities to improve partner experience, content effectiveness, and program scalability.
- Explore AI-driven tools to enhance personalization, efficiency, and content production.
- Act as the subject matter expert on Maverick products and the marketing point of contact for partner-facing teams, ensuring alignment on messaging, priorities, and partner needs.
- Support internal sales teams with partner program overviews, presentations, and collateral.
- Maintain organized documentation, campaign plans, and shared resources for internal visibility.
- Provide team-level visibility into all assets and provide timely project updates or correspondences in Asana.
- Attend or support industry tradeshows or internal events.
- Assist other marketing disciplines as assigned.
Required:
- 8+ years of experience in product, partner or growth marketing function.
- Deep expertise across email, web and digital event-based marketing.
- Portfolio of relevant marketing work required.
- Fluent with standard marketing technology and platforms (SendGrid, HubSpot, Asana, Figma etc.), but always eager to integrate new AI-driven solutions to scale yourself and the team.
- Exceptional communication skills, with the ability to fluently navigate and align with Marketing Leadership, Platform. Growth and Partner Relations teams, while breaking down complex insights into clear and actionable plans.
- Capable of juggling multiple projects and rapidly iterating to deliver impactful results.
- A relentless learner who thrives in dynamic environments and proactively seeks out new tools to maintain their competitive edge.
- Ability to think strategically about audience fit, messaging, and objectives.
- Ability to analyze data and provide actionable insights.
- Proficiency in integrated marketing and content creation.
- Experience in payments, fintech, SaaS, or financial technology.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Hands-on experience with CRM and marketing tools such as Pipedrive, Salesforce, SendGrid, HubSpot, Marketo, or similar platforms.
- Experience supporting partner marketing, channel marketing, or sales enablement initiatives.
- Experience building "with" and "through" partner programs across more than one partner type ((ISOs, ISVs or FIs).
- Proven ability to build scalable, repeatable programs from the ground up, not just execute existing ones.
- Ability to manage multiple priorities across stakeholders.
- Attention to detail and problem-solving skills.
- Proficiency in Microsoft PowerPoint for internal and partner presentations.
- Excellent attention to detail and ability to manage multiple projects and deadlines simultaneously.
- Strong communication and collaboration skills, with comfort giving and receiving feedback.
- Self-starter with a high level of ownership and follow-through.
- Excellent interpersonal, and communication skills, with the ability to collaborate across all levels of an organization.
- Proactive, self-starter with a strategic and forward-thinking mindset.
Ability to travel, including internationally, as needed.
This position will consider remote telework for candidates in the following states:
AZ, CA (outside Los Angeles), CO, FL, GA, ID, IN, KS, KY, MA, MD, ME, NC, NJ, NV, NY, OH, OR, PA, TN, TX, UT, VA, WA
Skills Required
- 8+ years of experience in product, partner, or growth marketing
- Deep expertise across email, web, and digital event-based marketing
- Portfolio of relevant marketing work
- Fluent with marketing technology and platforms (SendGrid, HubSpot, Asana, Figma)
- Exceptional communication skills and ability to align with cross-functional leadership
- Ability to juggle multiple projects and rapidly iterate to deliver results
- Ability to think strategically about audience fit, messaging, and objectives
- Ability to analyze data and provide actionable insights
- Proficiency in integrated marketing and content creation
- Experience building partner programs across ISOs, ISVs, or FIs
- Proven ability to build scalable, repeatable programs from the ground up
- Proficiency in Microsoft PowerPoint for internal and partner presentations
- Attention to detail, problem-solving skills, and ability to manage multiple priorities
- Self-starter with high ownership, follow-through, and strong collaboration skills
- Experience in payments, fintech, SaaS, or financial technology
- Bachelor's degree in Marketing, Communications, Business, or related field
- Hands-on experience with CRM and marketing tools such as Pipedrive, Salesforce, SendGrid, HubSpot, Marketo
- Experience supporting partner marketing, channel marketing, or sales enablement initiatives
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The Company
What We Do
Maverick Payments is a full-service payment processor with innovative technology designed for partners looking to monetize payments by reselling our white-labeled payments stack. Quickly go to market with minimal to no cost or risk - all with building your brand while leveraging our infrastructure. With our merchant acquiring services, proprietary gateway, ACH processing, fraud & chargeback tools, analytics, and other value-add services, we offer a true all-in-one solution geared for sales organizations, such as ISVs, developers, ISOs, and agents looking to generate payments revenue in a scalable method with no investment or risk burden. Our dashboard is an end-to-end system with a complete API, digital onboarding, portfolio management, sub-reseller and user management, support ticketing, and so much more – your turnkey platform to go to market as a payments provider under your brand while utilizing Maverick’s back-end systems. With its headquarters in Los Angeles, Maverick's FSP infrastructure means all operations are handled in-house including underwriting, risk monitoring, compliance, technology development, on-boarding, customer support, and more. This allows for quick resolutions and hands-on support. Maverick is a leader in technology-driven payment processing for merchants of any size in the United States, including card present and card not present. Additionally, Maverick supports a wide range of business types including specialty verticals and emerging markets which typical processors shy away from due to elevated risks; however, these are new industries for our resellers to support and expand into. Our partner-focused approach ensures competitive pricing, transparency, and best-in-class services that build personal and lasting relationships with our partners and merchants. As a family owned and operated company, our nimble approach means our commitment to providing unsurpassed levels of support and building long-term relationships
