Manager/Sr. Manager, Social Commerce

Who We Are: 

WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years!  Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!  

We lead with our core values and believe that investing in the community is our responsibility.  We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.   

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.    

What You’ll Do:

TikTok Shop Business Management

• Manage the day-to-day performance of the TikTok Shop business and support achievement of revenue and profitability goals.
• Partner with agency teams to monitor channel performance and identify opportunities to improve conversion, sales, creator productivity, and customer engagement.
• Develop and execute promotional calendars aligned to product launches, seasonal campaigns, platform events, and key retail moments.
• Partner with agency and internal teams to rapidly test and scale successful content, affiliate/creator, and promotional strategies.

Product Catalog & Merchandising 

Own the overall TikTok Shop storefront experience and merchandising strategy.

• Partner with Brand Marketing to prioritize hero products, launches, bundles, seasonal campaigns, and promotions.
• Ensure product pages and storefront experiences are supported with compelling, conversion-focused content and assets.
• Ensure product launches and promotions are fully supported with appropriate merchandising, content, and inventory readiness.

TikTok Shop Content & Livestream Commerce

• Develop and maintain a TikTok Shop content calendar focused on hero products, product launches, promotional events, seasonal campaigns, and livestream commerce.
• Create, coordinate, and publish TikTok Shop-specific shoppable content designed to drive awareness, engagement, and sales.
• Produce product-focused videos, demonstrations, unboxings, tutorials, promotional content, and other TikTok Shop assets.
• Partner with Brand Marketing and Social Media teams to identify opportunities to repurpose existing brand and creator content for TikTok Shop.
• Coordinate content production required to support TikTok Shop promotions, affiliate campaigns, livestreams, and product launches.
• Ensure all TikTok Shop content receives appropriate review and approval from Brand Marketing and Design teams prior to publication.
• Plan, produce, and execute TikTok Live shopping events.
• Develop livestream calendars, show formats, product demonstrations, promotional offers, and event strategies.
• Coordinate internal and external hosts, creators, agency partners, and production resources.
• Analyze content and livestream performance and continuously optimize programming to improve engagement, conversion, and revenue.

Affiliate & Creator Management

• Partner with agency teams to recruit, onboard, activate, and scale a high-performing affiliate creator network.
• Support affiliate community through product seeding, incentives, communications, relationship management, and performance tracking.
• Partner with Brand Marketing and Social Media teams to align creator initiatives with broader marketing priorities.

Analytics & Performance Optimization

• Monitor key business metrics including GMV, content-attributed sales, livestream performance, creator productivity, and promotional results.
• Leverage agency reporting and platform insights to identify opportunities for growth and optimization.
• Stay current on TikTok Shop best practices, platform updates, and emerging social commerce trends.
• Test and evaluate new content formats, creator programs, promotional tactics, and platform capabilities.

• Other duties may be assigned.

 Bring it! 

• 3–7+ years of experience in social commerce, e-commerce, affiliate marketing, influencer marketing, content creation, or related fields.
• Direct experience working won a TikTok Shop business.
• Experience creating short-form video content and developing content strategies designed to drive engagement and sales.
• Experience planning and executing livestream commerce events.
• Experience working with affiliates, creators, agencies, or influencer programs.
• Strong understanding of TikTok platform trends, creator ecosystems, and social commerce best practices.
• Demonstrated ability to manage multiple projects and execute in a fast-paced environment.
• Strong communication, project management, and cross-functional collaboration skills.
• Comfortable appearing on camera and participating in livestream content when appropriate.
• Experience in baby, juvenile products, consumer products, beauty, wellness, lifestyle, or other creator-driven categories.
• Experience managing TikTok Shop affiliate programs and creator partnerships.
• Experience working with TikTok Shop advertising and promotional programs.
• Experience owning channel growth goals, sales targets, or e-commerce performance metrics.
• Experience producing or directing social-first content and livestream programming.

We Got You Covered! 

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees.  We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans.  Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity.  We focus on supporting employee development and growth.  

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. 

To give our people flexibility, we offer hybrid work environment.  Munchkin’s Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday. 

 We also provide annual weeklong global office closures giving our people a chance to recharge.   

To learn more, visit us at www.munchkin.com. 

Munchkin welcomes and values what makes everyone unique.  We’re proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status. 

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