Manager, Sports & Experiential Marketing

GEICO is seeking an innovative Manager, Experiential & Sports Marketing to join our Integrated Marketing & Media team. This individual will lead the strategy, planning, and activation of GEICO’s vast sports sponsorships and experiential marketing efforts. The ideal candidate will have a strong track record in building and transforming a brand’s go-to-market sports strategy in a matrixed environment that operates at a rapid pace. Critical cross-functional partners in this role include Marketing Insights & Analytics, Marketing Operations, Brand Management, Creative, Corporate Communications, CRM, Influencer Marketing, and Paid Media. Experience partnering with or working within a sports marketing agency is required.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD (greater DC); Manhattan, NY; Chicago, IL

This role reports into the Sr. Manager, Sports & Experiential Marketing.

Key Responsibilities:

• Oversee sports marketing programming, from brief to concept to execution, effectively managing timelines, budgets, and cross-functional partners to ensure seamless deliver of activation

• Steer the development, implementation, and execution of GEICO’s experiential marketing strategy, inclusive of: lead generation approach, measurement framework design, data ingestion, and consumers’ event journey

• Meticulously design and execute every customer journey touchpoint tethered to the partnership in-line with business objectives and overall Masterbrand compliance

• Bring our tentpole sponsorships to life in innovative and disruptive ways, reshaping consumers’ expectations of GEICO and insurance as a whole

• Oversee branded content partnerships across the sports ecosystem, inclusive of partnership identification, ideation, production support, and integration and amplification into paid/owned/earned media channels

• Redesign GEICO’s local sponsorship framework – accounting for state-by-state growth objectives, business fluidity, segmentation, and pull-through from national partnerships

• Support the development of a multi-year sponsorship roadmap and portfolio strategy that drives affinity and acquisition for GEICO’s multiple lines of business

• Serve as a liaison between Sports Marketing and Marketing Analytics, evolving GEICO’s deal valuation practice, measurement frameworks, and 1-3 year sports learning agenda

• Serve as a sports evangelist – helping to educate all facets of the organization on sports strategies, audiences, trends, tactics, and results

• Dive deep into the performance of sports marketing and sports media, identifying trends, wins, optimizations, while regularly reporting on KPIs to internal stakeholders/leadership

Key Qualifications:

• 7+ years of experience across a combination of sports and experiential marketing – expertise across both traditional and non-traditional sports and event partnerships, with the ability to activate at both the local and national levels

• Proven record of developing and executing successful, fully integrated large-scale experiences with significant market and consumer impact while staying on-time and on-budget

• Experience managing and partnering with multiple agencies across sports, experiential, media, and creative

• Ability to operationalize GEICO’s sports and event marketing practice – redesigning more efficient processes, workflows, and communications

• A detail-oriented individual with the ability to work collaboratively in a fast-paced environment on multiple projects with competing deadlines

• Outstanding judgement – ability to know when to escalate issues in a timely and appropriate manner; strong desire to creatively problem solve; operates with a tense of personal and team accountability

• Thrives in ambiguity and a fast-based marketing environment – previous positions in transformational organizations a plus

• Strong analytical skills with an ability to interpret and uncover insights from performance that will drive impact to the GEICO brand and consumer consideration

• Requires travel (25% of time) including occasional weekend travel and off hours projects

Core Competencies:

• Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk taking

• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals

• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations

• Imports and Exports Good Ideas: Relentlessly seeks, shares, and adopts ideas and best practices in and outside the Company and embraces change introduced by others

• Make the complex simple – through brainstorms, workshop, and educational summits, you empower others to learn and action your lessons

• Effectively field immediate questions, while also addressing the bigger picture by connecting and influencing key stakeholders inside and outside of GEICO

Location:

Hybrid 3 days/week at one of the following locations

• Chevy Chase, MD

• NYC, NY

• Chicago, IL

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Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• In office and remote opportunities, as well as our signature GEICO Flex program, offering the ability to work remotely for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.