About the role
Location: US (remote)
Reports to: General Manager, US
Type: Full-time
You own how WeRoad shows up on social media in the US. You'll set the strategy, build the system behind it (style guide, templates, sourcing plan, calendar), then run it every day: scheduling, posting, community, and the honest read on what's working. This is a builder's role: no legacy playbook, a lot of content to orchestrate across HQ, creators, and the US team, and a weekly rhythm you set. You report directly to the General Manager US and work closely with the HQ Content team, who set global brand standards and supply part of the content you'll schedule.
What you'll own
Strategy & foundation
Social strategy: co-create a one-page US social strategy with the GM and team: objectives, audience, KPIs.
Content mix: define the sourcing ratios so there's always a clear place to pull from to fill the calendar.
Style guide: build the social style guide: logos, typefaces, colors, sizes.
Template system: design formats for every content type: Stories, Reels, posts, carousels, intro and outro clips.
Asset system: organize every approved asset in one system (Google Drive and/or Canva) so anyone on the team can find and use it.
Built to scale: start with Instagram, but build every piece to replicate on TikTok and Facebook.
Content sourcing & planning
Content calendar: own it, end to end.
Sourcing plan: know where every piece of content comes from, and make sure it shows up on time.
Creators & UGC: find and manage influencers; secure UGC and the rights to use it.
Video editors: direct editors with clear creative briefs.
Weekly social rhythm: run the weekly meeting so every team is aligned and content is previewed before it goes live.
Execution
Master schedule: oversee the master schedule in Metricool, including HQ-sourced posts.
Publishing: schedule and post across channels.
Community: respond and manage engagement day to day, in WeRoad's tone of voice.
Performance: track results and feed what you learn back into the strategy.
What you'll be measured on
US audience growth and engagement rate on Instagram, then TikTok and Facebook.
Calendar health: posting consistency, and content landing from the planned sources on schedule.
Traffic and booking intent driven by social.
Community responsiveness: quality engagement and qualitative sentiment analysis.
What you bring
You've built a social program from scratch: style guide, templates, sourcing plan, calendar. Not just posted into someone else's.
A strong eye and hands-on tools: Canva, CapCut or similar, and Metricool or another scheduling and analytics platform.
Creator experience: you can find influencers, negotiate, and secure UGC rights.
You can brief a video editor and get back what you asked for.
An operator's brain: you run meetings, keep asset libraries clean, and make sure nothing falls through the cracks.
A voice that fits ours: friendly, a little ironic, human.
Analytical honesty: you report what's working and what isn't, and change course.
Authorized to work in the US.
What we offer
Compensation: $80k
401(k) with employer matching
Health & Dental insurance
$1,400/year travel discount on WeRoad trips!
Ready to apply?
At WeRoad, cultural fit matters as much as skills. We assess both the what (what someone brings) and the how (how they work and live our values). The interview process will consist of:
Video application
Introductory call with Talent Acquisition Lead
Interview with General Manager US
Technical Case
Meeting with HQ Marketing & Culture Champions step
About WeRoad
WeRoad is a tech-enabled group-travel company built on one idea: the people you travel with matter more than the place. We put small groups of solo travelers on curated 7- to 10-day trips, led by trained Group Leaders, and they come home with a new set of friends. Founded in Italy, now ~€130M+ in revenue across Europe, we're launching nationwide in the United States.
We don't act like a tour operator, and we don't want to be mistaken for one. No palm trees, no stock-photo sunsets, no "book now" shouting. Our voice is friendly, a little ironic, and human. We earn attention by being culturally relevant, not by chasing people with ads. If "we attract, we don't chase" resonates with you, keep reading.
Sounds exciting? Check out our Culture Manifesto!
WeRoad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
Applicants must be authorized to work in the United States. WeRoad does not sponsor employment visas for this position.
Skills Required
- Authorized to work in the United States
- Experience building a social media program from scratch, including style guides, templates, sourcing plans, and calendars
- Hands-on experience with Canva and CapCut or similar tools
- Experience with Metricool or another social scheduling and analytics platform
- Experience finding and managing influencers or creators
- Experience securing user-generated content rights
- Ability to brief and direct video editors
- Strong organizational and operational skills, including meeting management and asset library maintenance
- Ability to analyze social performance and adjust strategy
- Ability to manage community engagement in an appropriate brand voice
What We Do
WeRoad is a Milan-based travel‑tech company that designs curated small‑group adventure trips and community experiences for solo travellers (Millennial and Gen‑Z cohorts). Using an asset‑light marketplace, local DMC partners and a decentralized network of travel coordinators, WeRoad curates immersive itineraries worldwide and connects travellers year‑round via community products like the WeMeet app and B2B partnerships.
