Lincoln Tech is looking for a creative, data-savvy Social Media Manager to lead our social media strategy across corporate and campus channels. This hybrid role (2+ days onsite at our Corporate Office in Parsippany, NJ) offers the chance to shape how we connect with prospective students, build community, and tell compelling stories across multiple campuses nationwide.
You'll develop content that drives real results, mentor a network of campus Social Media Admins, and use analytics to continuously improve performance. If you love creating engaging content, building communities, and seeing the direct impact of your work, this role is for you.
What You'll Do
- Lead social media strategy and execution across Facebook, TikTok, LinkedIn, Instagram, YouTube, and emerging platforms
- Create compelling visual and written content that generates brand awareness and drives student enrollment
- Train and support Social Media Admins across our campus network
- Cover events, produce live streams, and create engaging recaps
- Monitor trends, respond to community engagement, and manage online reputation
- Analyze performance data and translate insights into actionable strategies
- Manage relationships with campus teams, vendors, and platform representatives
What You Bring
- 3+ years of hands-on social media experience, including team management
- Bachelor's degree (Marketing, Communications, Media, or related field preferred)
- Strong creative skills with platforms like Adobe, Canva, or similar tools
- Analytics mindset with ability to turn data into strategy
- Excellent communication skills and ability to juggle multiple projects
- Knowledge of SEO principles and social media best practices
Bonus Points For
- Higher education or lead generation experience
- Social media marketing or digital advertising certifications
Why Lincoln Tech?
For 80 years, we've been transforming lives through career training in Healthcare, Automotive/Diesel, Skilled Trades, and IT. Join a mission-driven organization where your work directly impacts students pursuing their career goals.
What We Offer
- Comprehensive medical, dental, and vision coverage
- 401(k) with company match
- Life and disability insurance
- Generous PTO and holidays
- Real opportunities for career growth
- Learn more about our benefits
Ready to Apply?
- Email: [email protected]
- Visit: lincolntech.edu/careers
Lincoln Tech is an Equal Opportunity and Affirmative Action Employer.
$70,000-$75,000 per year
Skills Required
- 3+ years of hands-on social media experience, including team management
- Bachelor's degree in Marketing, Communications, Media, or a related field
- Strong creative skills using Adobe, Canva, or similar tools
- Ability to analyze performance data and translate insights into strategy
- Excellent communication skills and ability to manage multiple projects
- Knowledge of SEO principles and social media best practices
- Higher education or lead generation experience
- Social media marketing or digital advertising certifications
What We Do
Lincoln Tech is a nationally recognized leader in hands-on career training. Since 1946, our 22 campuses across 12 states have helped thousands of graduates launch successful careers in high-demand fields. We specialize in practical, skills-based education for industries including Automotive, Diesel, Healthcare, Information Technology, and Skilled Trades such as Welding, Computerized Manufacturing, HVAC, Electrical, and Electronics.
