Beautynova Americas

Beautynova Americas is the North American division of the Italy-based Beautynova Group, representing professional premium hair care brands including milk_shake, DEPOT, and Medavita. Operating through its subsidiary z.one concept USA, inc., the company provides high-performing hair care products to professional salons, barbershops, stylists, and barbers across the USA, Canada, and Latin America via a network of independent distributors and direct-to-consumer e-commerce platforms.