Manager/Senior Manager, Media Strategy & Acquisition

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

• Lead end-to-end acquisition strategy across digital channels (e.g., search, social, display, video, native) to acquire new customers and drive revenue.
• Collaborate cross-functionally with content, product marketing, analytics, sales, and regional teams to align campaign execution with customer journey stages and business goals.
• Develop audience strategies leveraging first- and third-party data, behavioral insights, and market segmentation.
• Create and manage forecasting and budget models to ensure efficient investment and scalable growth.
• Monitor and optimize campaigns in real time, using data to inform decisions and ensure ROI targets are met.
• Translate business priorities into actionable media plans and performance KPIs.
• Build testing roadmaps to validate creative, messaging, and targeting hypotheses.
• Stay current on industry trends and emerging technologies to maintain a competitive edge.

• 5+ years of experience in digital marketing with a focus on paid media acquisition.
• Proven track record of driving revenue and business outcomes through paid media.
• Deep understanding of customer journey mapping, audience targeting, and performance analytics.
• Proficiency with media platforms (e.g., Google Ads, Meta, LinkedIn, DSPs) and marketing analytics tools.
• Strong cross-functional collaboration and communication skills.
• Experience managing budgets and developing accurate forecasts.
• Strategic mindset with hands-on ability to execute and optimize campaigns.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $138,800 to $233,200.For Washington-based roles, the base salary hiring range for this position is $127,200 to $213,800.

For California-based roles, the base salary hiring range for this position is $138,800 to $233,200.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.