Senior Manager / Associate Director Brand Strategy

BDG is seeking a creative and strategic marketer to join our Presale Marketing team. As a Senior Manager or Associate Director, you will play a key role in the presale process—leading the development of compelling, custom proposals across BDG’s portfolio of brands. Your work will directly contribute to driving revenue growth across categories and clients.

Key Responsibilities

• Lead the development of innovative, category-specific approaches across the female lifestyle landscape and beyond—identifying and designing strategy where needed
• Collaborate closely with Branded Content, Video, Experiential, Research/Trends, and Sales teams to develop strategic marketing proposals, reinforcing BDG’s position as a thought leader
• Manage margins? COGS of all pitched programs in pre-sales aligning with category benchmarks to ensure business profitability
• Build on signature brand initiatives while ideating new, multi-platform opportunities that connect advertisers with our audiences through engaging products and proprietary insights
• Ensure all proposals are strategically packaged from a marketing and planning perspective, aligning with the needs of brand partners
• Leverage insights and research to curate thoughtful, data-backed marketing solutions that resonate with clients
• Manage cross-functional workflows to ensure seamless execution and proper handoff of sold programs to the post-sale/account management team
• Stay up to date on industry trends, entertainment news, competitive campaigns, and digital innovations—surfacing relevant ideas to inspire the team
• Join client calls and meetings as needed to present and articulate creative marketing concepts

Essential Skills

• Creative, collaborative, and big-picture thinker with excellent verbal and written communication skills; adept at managing multiple projects and proposals simultaneously
• Proactive self-starter with a strong grasp of sales objectives and a focus on driving revenue through strategic, custom ideation
• Skilled at analyzing insights and translating data into actionable marketing opportunities
• Deep understanding of digital sales, cultural trends, marketing strategies, and workflow processes
• Proficient in Keynote, Microsoft Office Suite, and SnagIt; experienced with research tools including Google Analytics, comScore, Quantcast, and/or Shareablee
• Highly organized with strong project and time management skills; thrives in fast-paced environments

Years of Experience & Areas of Expertise:

• 5-7 years of digital marketing experience or digital strategy in a related field

BDG is a leading independent media company with a portfolio of influential brands, including Bustle, Nylon, W, and Scary Mommy. Our content reaches over 115 million readers monthly. Data is at the core of our business, driving audience insights, content monetization, and strategic decision-making.