The Business Development Representative (BDR) will play a pivotal role in the outbound and inbound prospecting efforts of the EXL Growth Office. The BDR will collaborate closely with the sales team to drive new business opportunities and contribute to the overall growth strategy. This role involves account and contact research, sales engagement outreach, collaboration with sales leadership, sales representatives they support, and marketing.
ResponsibilitiesCollaborate with sales team to identify target accounts and contacts.
Execute, monitor, and track progress with targeted outbound sales campaigns by line of business and market.
Employ a consultative approach to understand prospect needs and articulate the unique value our products/services offer.
Inbound Prospecting: Efficiently qualify inbound leads generated through marketing efforts. Respond to the inbound emails within the stipulated timeline and seamlessly transition them to the sales team.
Market Research: Conduct periodic market research on prospects to enhance the understanding of their priorities.
Leverage various databases and tools, including but not limited to ZoomInfo, XIQ insights, and other forthcoming tools integrated into Salesforce.
Messaging Development: Create and optimize inbound and outbound call scripts tailored to specific industries, pain points, and value propositions. Create targeted messaging by line of business and persona to align outbound messaging with overall brand positioning and marketing campaigns. Collaboration and Communication: Foster communication, collaboration, and reporting with the sales, marketing, SWAT, and other cross-functional teams. Share data insights and feedback from outbound efforts to continually refine message development and outreach approaches.
Reporting and Analysis: Utilize CRM tools to plan and track activities, update prospect information, and generate reports on performance metrics. Analyze call data and outcomes to identify trends, successes, and areas for improvement.
Minimum education and years of experience are required to perform this job. Bachelors Degree or equivalent required. 5 years of experience in Inside sales, Business Development or similar role, preferably in analytics, digital operations and digital transformation sales operations. Industry experience with Communication, Media and Entertainment is mandatory.
Skills Required
- Bachelor’s degree or equivalent
- Five years of experience in inside sales, business development, or a similar role
- Industry experience in Communications, Media, and Entertainment
- Experience in analytics, digital operations, and digital transformation sales operations
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
