Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.
Job Summary
Partners with the Advertising sales teams in greater Baltimore, Salisbury and Washington DC market areas. Responsible for managing a team that drives the execution of client-centric recommended strategies designed to reach a customer's target audience through our various product offerings. Creates and implements performance standards. Develops processes and procedures to implement functional strategies. Coaches and develops talent.
Job Description
Core Responsibilities

• Leads a team that facilitates and develops customized sales materials and resources needed from a strategic narrative lens throughout the full sales cycle including strategic analyses of campaign performance for the medium/large retail business vertical.
• Provides leadership to Retail Sales Development Team consisting of Advertising Strategists and Account Specialists.
  • Ad Strategists (as well as Manager) primarily responsible for overseeing the kickoff and development of a client's initial campaign strategy, including attending/conducting the discovery session, building/designing custom strategic PPT inclusive of solutions, and runs as point when partnering with other departments supplying needed deliverables.
  • Account Specialists primarily responsible for collaborating with members of the Sales Development team in executing strategic proposals including the researching, gathering and development of relative materials and reports for a client pitch or campaign.
• Demonstrates a very strong ability to lead multiple strategies/projects at once and delegate several tasks to individuals within the team to eventually bring together a cohesive impactful narrative.
• Interfaces with Ad Sales and other departments to coordinate strategy sessions, ad packages, sponsorships, creative and other advertising options being offered.
• Works closely with assigned advertising sales teams to understand and follow schedules for major initiatives and advertising campaigns.
• Constantly educates self on what is happening in the retail industry, advertising and marketing industry, and keeps a pulse on economical trends and changes.
• Strong player, delegator and coach
• Monitors Advertiser spending reports available and identifies trends
• Creates work performance standards and implements operational policies and procedures.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance required.
• Must be able to work nights and weekends, variable schedule(s) and overtime if needed.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.