Manager of Product Marketing

Cybercrime is rising, reaching record highs in 2023. According to the FBI's IC3 report total losses exceeded $12 billion. With investment fraud and BEC scams at the forefront, the message is clear: the real estate sector remains a lucrative target for cybercriminals. At CertifID, we take this threat seriously and provide a secure platform that verifies the identities of parties involved in transactions, authenticates wire transfer instructions, and detects potential fraud attempts. Our technology is designed to mitigate risks and ensure that every transaction is conducted with confidence and peace of mind.

We know we couldn’t take on this challenge without our incredible team. We have been recognized as one of the Best Startups to Work for in Austin, made the Inc. 5000 list, and won Best Culture by Purpose Jobs in 2023. We are guided by our core values and our vision of a world without wire fraud. We offer a dynamic work environment where you can contribute to meaningful impact and be part of a team dedicated to enhancing security and fighting fraud.

The Manager of Product Marketing at CertifID will play a pivotal role in telling a clear and compelling story to our customers. You'll be responsible for developing and executing marketing initiatives to drive product awareness, adoption, and overall market share. This role focuses on implementing creative marketing initiatives and managing hands-on execution. You will be key in propelling the company into our next phase of growth.

Key Responsibilities

Market Initiatives: 

- Develop and execute comprehensive go-to-market strategies for new and existing products that generate measurable inbound demos and closed deals.

- Develop new offering innovations and lead successful product launches that build cohesive value story out of a collection of product features

- Monitor and report on key performance indicators (KPIs), providing regular analyses and insights into the effectiveness of marketing programs.

Positioning and Messaging: 

- Craft compelling and differentiated product positioning and messaging that resonates with target audiences.

- Support the sales and customer success teams with the tools and knowledge needed to effectively sell and adopt our products.

- Develop high-impact collateral and documentation to educate users about existing and new product features. Additionally, you will be responsible for highlighting value narratives, collecting social proof, promoting offers, and sharing educational content across our customer base.

Collaboration: 

- Work closely with cross-functional teams, including Product Management, Sales, and Marketing, to align strategies and ensure cohesive messaging. 

- Support marketing of technology alliances, inclusive of integration announcements and education, that deliver measurable new business and upsells.

- Ability to train internal Sales and Customer Success teams, as well as partners, ensuring a comprehensive understanding of our products and effective communication of key value propositions.

What we are looking for:

- Proven experience in product marketing, with a strong understanding of the security/fraud domain in the SaaS industry. 

- Ability to connect work to quantitative goals with the ability to interpret data, generate insights, and make data-driven decisions

- A track record of successful product positioning, with the ability to create compelling strategies that set our products apart in the market.

- Strong relationship building, demonstrating a collaborative approach in working with cross-functional teams, including Product Management, Sales, and Customer Success.

- Proven ability to operate effectively and autonomously in situations of ambiguity, with only high level direction

- Exceptional communication and collaboration skills to work effectively across cross-functional teams.

- Gracefully manage multiple, concurrent programs and balance time between critical short-term issues and longer term strategic goals

- Intellectual curiosity to build new skills, and openness to new ideas and failing fast

Benefits: 

- 20 days PTO + 5 Paid Sick Leave + No work on your birthday + 12 Company Paid Holidays

- Company Equity

- Annual Company Summit

- Volunteer Hours

- Wellness Benefit 

- Generous family leave policy

- Health, Dental and Vision Insurance

- 401k with matching

- Life Insurance

- We believe that company culture is the best predictor of success.

Change doesn't happen overnight, and the same goes for us here at CertifID. We PROGRESS collectively and individually as we grow, abiding by our core values. Protect the Customer, Raise the Bar, Operate with Urgency, Grow with Grit, Ride the Wave, Enthusiasm Spreads, Stay Connected, Send It.