Manager - Performance Marketing

Responsibilities

• Own the Paid Media Strategy: Develop, execute, and scale Sprinto’s performance marketing strategy across Google Ads, LinkedIn, Meta, and other relevant platforms to drive pipeline and revenue growth.
• Channel Leadership: Lead execution and optimization of large-budget campaigns (>$100K/month), balancing acquisition cost, efficiency (CPA, CPL), and ROAS while driving high-quality pipeline.
• Mentorship & Team Development: Mentor, coach, and upskill Senior Performance Marketers and other team members, helping them level up in campaign strategy, execution, and reporting.
• Pipeline Contribution: Drive strong alignment with the Director of Demand Generation and Sales teams to ensure paid media efforts directly impact pipeline and revenue targets.
• Analytics & Reporting: Lead the setup of performance measurement frameworks. Analyze and report on campaign effectiveness using Google Analytics, Salesforce, HubSpot, and other attribution tools.
• Experimentation & CRO: Champion a culture of experimentation through A/B testing (ads, landing pages, CTAs) and work with the Growth and Web teams to optimise conversion funnels (CRO).
• Audience & Segmentation Strategy: Own audience segmentation, retargeting, and full-funnel nurture strategies to improve lead quality and conversion rates.
• Cross-functional Collaboration: Partner closely with Product Marketing, Content, and Design teams to ensure campaign messaging, creative, and audience targeting align with Sprinto’s positioning and ICPs.
• Agency & Vendor Management: Manage external paid media partners, tools, and vendors as needed to execute campaigns at scale.
• Market & Channel Insights: Stay updated on the latest trends, algorithm changes, and best practices across ad platforms to ensure Sprinto maintains a competitive edge in digital acquisition.

Requirements

• "10+ years of experience in ("performance marketing" OR "paid acquisition" OR "growth marketing" OR "demand generation")
• Working in ("B2B SaaS" OR SaaS OR "software-as-a-service" OR "B2B startup" OR "product company" OR "product-led growth" OR PLG OR "enterprise software") organisations
• Performance Marketing for regions like ("North America" OR "United States" OR US OR USA OR "NA market")
• Understands ("pipeline" OR "SQL" OR "opportunity creation" OR ARR OR revenue) in a B2B SAAS environment
• Handled monthly budgets of ("$100k" OR "100k" OR "six-figure" OR "100,000") AND ("monthly budget" OR "per month") across ("Google Ads" OR "Google AdWords" OR "Search Ads") AND ("LinkedIn Ads" OR "LinkedIn Campaign Manager")
• Hands-on with CRMs like (HubSpot AND Salesforce) and analytical tools such as (GA4 OR "Google Analytics 4" OR GTM OR "Google Tag Manager")
• Handled ("account structure" OR "campaign structure") AND ("bid strategies" OR "bidding strategies") AND ("audience targeting")
• Hands on with (CRO OR "conversion rate optimisation") AND ("landing page optimization" OR LPO)
• AND ("A/B testing" OR experimentation OR "split testing")
• Experience as a (mentor OR coach OR grow) AND ("senior marketers" OR "senior performance marketers") AND ("stakeholder management" OR "executive communication" OR presenting OR reporting OR "growth plans") AND ("senior leadership" OR VP OR "C-suite" OR "executive team")
• Preferably not exclusive experience in NOT (agency OR "digital agency" OR "IT services" OR "IT service" OR "system integrator" OR outsourcing OR freelancer OR "B2C" OR D2C OR ecommerce OR "e-commerce" OR gaming OR "ad network")

Benefits

• Remote First Policy
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents, Spouse, Children)
• Group Accident Cover
• Company-Sponsored Device
• Education Reimbursement Policy