Manager, Performance Marketing

Posted 9 Days Ago
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Johannesburg, City of Johannesburg, Gauteng
Senior level
Financial Services
The Role
The Manager of Performance Marketing will lead the design and execution of eCommerce marketing campaigns to meet business targets and KPIs. This role involves collaborating with various teams to ensure timely and budget-friendly campaign launches, utilizing data to enhance marketing effectiveness, and analyzing user behavior across digital platforms.
Summary Generated by Built In

Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Job Description

To lead and drive the conceptualisation and implementation of strategically aligned eCommerce marketing campaigns in order to achieve eCommerce targets and KPI's within a dedicated portfolio. Collaborate closely with business segment teams, eCommerce and Digital Banking and Brand and Marketing as well as Digital Channel teams to ensure that eCommerce campaigns launch on time and on budget and are used to effectively deliver against business targets.

Qualifications

Type of Qualification: First Degree
Field of Study: Marketing
Experience Required
Brand & Marketing
Minimum of 5 Years experience in interpreting data to enhance marketing and communication effectiveness. Skilled in mapping client journeys, developing personas, and applying user-focused methodologies. Experienced in managing research projects, analyzing results, and using insights to guide decisions. Capable of collecting, analyzing, and visualizing data to understand user behavior across digital platforms. Adept at creating metrics to measure and evaluate marketing and communication performance. Strong understanding of digital ecosystems and platforms, with expertise in managing online engagement.

Additional Information

Behavioural Competencies:

  • Adopting Practical Approaches
  • Articulating Information
  • Challenging Ideas
  • Checking Details
  • Convincing People

Technical Competencies:

  • Analysing and Interpreting Information
  • Client Journeys and Personas
  • Conducting Research
  • Digital Analytics and Reporting
  • Measuring Marketing and Communication
  • Platform Management

Please note: All our recruitment processes comply with the applicable local laws and regulations.

We will never ask for money or any form of payment as part of our recruitment process. If you experience this, please contact our Fraud line on +27 800222050 or [email protected]

The Company
Johannesburg
63,856 Employees
On-site Workplace
Year Founded: 1862

What We Do

As a brand with a legacy of 161 years in Africa, we have a deep understanding and belief in the boundless opportunities that this continent presents. Our vision extends beyond mere geography; it encompasses a profound recognition of the potential for growth that resonates within our people, customers, entrepreneurs, and all who share our unwavering commitment and passion for investing in Africa. With a presence in 20 countries across sub-Saharan Africa, we have cultivated a diverse community of the most skilled, innovative, and creative minds in the industry. Our purpose is to drive Africa's growth, acting as a catalyst for inclusive and sustainable economic development in the regions we serve. We strive to improve the lives of our fellow Africans by conducting business in an ethical and responsible manner. As a trusted partner, we consistently set higher standards and aspire to become better with each endeavour. We are more than just a banking institution; we are a driving force behind Africa's growth. Join us on this transformative journey. Together, we have the collective power to propel Africa into the future, making tangible progress for all who proudly call Africa home.

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