Sr Brand Manager Cadbury Chocolates

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional global and regional teams, you support portfolio strategy that aligns with the category vision to drive sustainable brand growth and to deliver business objectives. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Working with other internal stakeholders, you will determine the priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans execute category marketing plans that deliver on revenue and profit forecasts, sharing objectives and monitoring performance, and delivering results over the AC and SP horizon. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Consumer behavior, preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativity
• Leading and influencing teams and managing trade-offs
• Communicating effectively, verbally and in writing, and executive presentation skills
• Markets with diverse economic environments a distinct advantage

What you need to know about this position:
The Chocolate Category Lead- South Africa is a pivotal role for the Sub-Saharan Africa (SSA) Business Unit. This is one of the most critical roles in the BU with a great opportunity to inspire the full marketing team and drive unity within the team. There are two direct reports and a total team of three members under this role.

• Lead the CDM category brand strategy while ensuring that it is aligns with the category vision working very closely with the Category Lead & cross-functional teams in the Business Unit, Global and Regional teams.
• Drive excellent execution while leading & influence teams that implement the category brand plans to help the business drive share gains & profitability in a short, mid and long term.
• The role requires an innovator & a curious business leader who is not afraid to challenge the status quo while driving consumer centricity new business ideas.
• You will be expected to partner with the Insights team to get relevant consumer insights that will help drive in developing the competitiveness of the brand while shaping the CDM snacking category in South African & West Africa.
• You must have the ability to challenge & build the integrated brand & commercial plan that will deliver on revenue and profit forecasts.
• Drive band objectives by ensuring that they are aligned with the business objectives, implementing clear KPIs, monitor the brand performance.
• You will be expected to ensure the readiness of the campaign in a short & mid-term, while you drive the longer-term horizon (Strategic Plan for next 3 years, Vision 2030).
• You will be expected to lead category P & L that drives sustainable brand growth that will deliver business objectives. (a must have)
• You will be working very close with the Innovation team, you will need to ensure that CDM has a solid innovation pipeline in a short, mid and long term.
• Understand the South African market context and the consumer (higher, mid & lower end consumer) (a must have)
• Experience in developing the Brand strategy & execution from end-to-end working with global, local and regional teams (An advantage)
• You will be expected to drive the PPA working very close with the NRM, Sales, Supply Chain, CP&A and other cross functional teams. (a must have)
• Experience with developing TTL Traditional Trade end-to-end marketing campaigns (An advantage)
• You will also work with external marketing agency partners to land the marketing campaigns (a must have)

What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• A proven track record in building global brands within the FMCG
• A clear understanding of the township traditional trade consumer (end-to-end)
• A clear understanding of the Gifting & brand premiumization
• Socializing & tracking the category brand KPI's, brand health & category budgets
• Very analytics, entrepreneurial spirit & a business leader that can influence & collaborate with others effectively.
• Ability to influence and inspire own and other teams (both internal and external stakeholders), managing trade-offs.
• Communicating effectively, verbally and in writing, and executive presentation skills
• A proven track record in coaching teams.
• A proven track record on stakeholder management

Education / Certifications:

• At least bachelor's degree (or equivalent) in Marketing, Business, or related field. Honours Degree will be an advantage.
• 7 years brand management experience within the FMCG, 2 years as a SBM leading a team.

No Relocation support available
Business Unit Summary
Mondelēz International's Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets. The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne. The Business Unit's Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing