Manager, Performance Marketing

Posted Yesterday
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Singapore, SGP
In-Office
Senior level
Information Technology
The Role
Manage performance marketing campaigns across APAC and Europe, including paid search and paid social. Own channel budgets, optimize spend and ROI, use AI and automation to improve workflows, design experiments, analyze campaign performance, and provide data-driven recommendations for customer acquisition, engagement, and retention. Partner cross-functionally to launch integrated campaigns and establish best practices across digital media channels.
Summary Generated by Built In
Company Description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We are looking for a highly-driven and motivated Manager, Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact, then this may be the place for you! The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels and thrives in a fast-paced and dynamic work environment. This posting spans a broad experience range, and the scope and level of the role will be calibrated to the successful candidate's experience. 

What's On Your Plate

  • Be responsible for performance marketing campaigns across several markets in APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channels

  • Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities

  • Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration), freeing up time for strategy and experimentation

  • Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts

  • Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention

  • Track and maintain campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices

  • Measure, analyse and report performance of your channels and support management in driving channel mix and budget decisioning

  • Using data analytics, provide analysis to give stakeholders a clear view on media channel performance and ROI

Qualifications

  • 5+ years of hands-on experience managing performance marketing campaigns (Web & App) across one or more major channels (Google, Apple, Meta, or TikTok), with a proven track record of successful channel innovation

  • Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok); exposure across both search and social is a strong advantage

  • Solid working knowledge of analytics tools (e.g. Google Analytics, Adjust, Appsflyer)

  • Working knowledge of both pixel and mobile app measurement and tracking, with the ability to resolve ad operations issues that affect campaign tracking and performance

  • Working knowledge of additional performance channels or tools (e.g. Snapchat, Smartly, Google Display) is a strong advantage

  • Proven track record of working with significant marketing budgets and optimising campaigns at scale is a strong advantage

  • Familiarity with performance KPIs (e.g. CPA, CPC, CPI, CPM, Attribution, LTV)

  • Understanding of A/B testing, multivariate testing, and incrementality is a strong advantage

  • Analytical and structured way of working, with a practical mentality and strong logical thinking skills

  • Verbal & written fluency in English

  • You are highly proactive and well-organised, and thrive in fast-paced environments

Skills Required

  • 5+ years of hands-on experience managing performance marketing campaigns across web and app channels
  • Experience managing campaigns through at least one major channel such as Google, Apple, Meta, or TikTok
  • Direct experience with app performance marketing or paid social platforms
  • Working knowledge of analytics tools such as Google Analytics, Adjust, or AppsFlyer
  • Working knowledge of pixel and mobile app measurement and tracking
  • Ability to resolve ad operations issues affecting campaign tracking and performance
  • Familiarity with performance KPIs including CPA, CPC, CPI, CPM, attribution, and LTV
  • Analytical, structured, proactive, well-organized, and logical approach to work
  • Verbal and written fluency in English
  • Experience across both paid search and paid social channels
  • Working knowledge of additional channels or tools such as Snapchat, Smartly, or Google Display
  • Experience managing significant marketing budgets and optimizing campaigns at scale
  • Understanding of A/B testing, multivariate testing, and incrementality
  • Proven track record of channel innovation and successful performance marketing campaigns

Delivery Hero Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Delivery Hero and has not been reviewed or approved by Delivery Hero.

  • Wellbeing & Lifestyle Benefits Wellbeing and everyday support include on-site gym access in Berlin, discounted sports memberships, commuter help, and food vouchers, with hybrid flexibility enhancing day-to-day experience. Feedback suggests these lifestyle perks meaningfully bolster the total package for many corporate roles.
  • Healthcare Strength Mental health and preventive care are emphasized through an Employee Assistance Program, a Headspace subscription, and on-campus health check-ups, with guidance for navigating healthcare in Germany. Some locations also highlight private health insurance, adding depth to the health offering.
  • Equity Value & Accessibility Ownership programs feature an employee stock purchase plan with a matching component, and equity is common across corporate roles. Feedback suggests this accessible equity can be a notable part of total compensation in key hubs.

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The Company
HQ: Berlin
32,902 Employees

What We Do

As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you’re from or what you believe in, we build, we deliver, we lead. We are Delivery Hero

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