Performance Marketing Manager (all genders)

YOUR IMPACT - YOUR ROLE
We are looking for a Performance Marketing Manager (all genders) to own and drive Helpling Singapore’s paid marketing performance across key digital channels.
This role will focus on execution excellence, performance optimisation, and data-driven insights to maximise customer acquisition efficiency. You will work closely with the Managing Director and Growth Marketing Manager to translate business priorities into high-performing campaigns.

What You’ll Do
* Performance Marketing Execution & Optimisation
* Plan, execute, and optimise paid marketing campaigns across key channels (e.g. Google, Meta, and other relevant platforms)
* Continuously monitor campaign performance and implement data-driven optimisations to improve conversion rates and cost efficiency
* Manage day-to-day campaign operations, including bidding strategies, targeting, and budget pacing
* Performance Monitoring & Reporting
* Track and analyse key performance metrics such as CAC, conversion rates, ROAS, and channel-level performance
* Develop regular performance reports and dashboards to provide clear visibility on marketing effectiveness
* Identify trends, gaps, and opportunities, and translate them into actionable recommendations
* Budget Tracking & Efficiency Optimisation
* Work closely with the Managing Director to monitor marketing spend and ensure efficient budget utilisation
* Provide recommendations on budget allocation across channels based on performance insights
* Flag underperforming campaigns and proactively propose optimisation or reallocation strategies
* Experimentation & Growth Initiatives
* Drive continuous experimentation through A/B testing across creatives, audiences, and landing pages
* Identify and test new acquisition channels, tools, and strategies to unlock incremental growth
* Collaborate with the Growth Marketing Manager to align performance campaigns with broader growth initiatives
* Tracking, Attribution & Funnel Optimisation
* Ensure accurate tracking and attribution across marketing channels (e.g. pixels, analytics tools)
* Analyse end-to-end funnel performance and identify drop-off points
* Work with internal teams to improve conversion rates across landing pages and user journeys
* Cross-functional Collaboration
* Partner with the Growth Marketing Manager on campaign messaging and creative direction
* Work with product and operations teams to improve customer journey and conversion outcomes
* Collaborate with external partners or freelancers where required
WHAT YOU NEED TO SUCCEED
* Requirements
* 3 - 6 years of experience in performance marketing or digital marketing
* Strong hands-on experience with paid channels (Google Ads, Meta Ads, etc.)
* Highly data-driven, with strong analytical and problem-solving skills
* Experience with tracking tools (e.g. Google Analytics, GTM, attribution tools)
* Comfortable operating in a fast-paced, execution-focused environment
* Strong ownership mindset with the ability to independently drive results
* What Success Looks Like
* Improved CAC and channel efficiency over time
* Clear visibility of performance metrics and insights
* Consistent pipeline of experiments and optimisations
* Strong alignment between marketing spend and business outcomes
WHAT YOU CAN EXPECT FROM US
* Competitive compensation and performance bonus
* Opportunity to build and scale a fast-growing business unit in Singapore
* Autonomy to lead strategic initiatives with meaningful business impact
* Hybrid work environment with flexibility and trust
* A diverse, international team with ambitious goals and a collaborative culture
* Personal and professional development opportunities - we believe in growing our people as we grow the business
APPLY NOW
Ready to drive and optimise Helpling Singapore’s customer acquisition engine? If you are data-driven, execution-focused, and excited to make a direct impact on business growth, we’d love to meet you.
Apply now and help us scale home services across Singapore.