Hello. We’re Blood.
Our purpose is to revolutionize periods.
Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup. Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 7,000 retail stores - making more than 12 million periods better so far.
We’ve also launched No Days Off, a baby diaper brand backed by the same obsessive focus on our customers’ needs, product performance and innovation, and we’re building a core team to build this brand from the ground up!
Who we’re looking for / The role
We're looking for an experienced, hands-on Performance Marketing Manager to independently own end-to-end digital marketing for Blood in Singapore and No Days Off regionally. This is a senior individual contributor role with high autonomy; you'll set the strategy, make the calls on budget allocation, channel mix, audiences, and creative direction, and execute it yourself. You'll partner directly with brand and growth leadership to scale our brands.
Core Responsibilities
Performance & Media Planning (50%)
Own end-to-end performance marketing strategy and execution for Blood Singapore and No Days Off across platforms (Meta, TikTok, Google, and marketplaces, primarily Shopee and Lazada)
Set strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
Set and manage budgets, pacing, and ROAS targets while balancing growth and efficiency
Make independent calls on channel mix and budget reallocation across platforms based on performance
Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance
Experimentation & Optimisation (25%)
Own the testing roadmap; prioritise hypotheses, design and run structured tests (audiences, creatives, hooks, offers, landing pages)
Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy, visuals, audience, and placement
Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches
Scale up investment into winning ads, while killing or pivoting non-performing ones
Content Creation & Creative Iteration (15%)
Define the creative strategy and brief for performance content (UGC, testimonials, education, offers), including angles, formats, and messaging
Conceptualize and prioritize new creative/ad ideas for testing each week, self-editing ad creatives to speed up iterations
Translate performance data into clear creative learnings and next steps for the broader content team
Bonus if you're comfortable creating and starring in your own ads, and/or building end-to-end with AI
Reporting & Insights (10%)
Be the source of truth on digital performance for the brands; bring sharp POVs to leadership on what's working and what should change
Track and report weekly/monthly performance results with clear insights
Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists
Use data to inform product positioning, promotions, and messaging
Skills & Qualifications
3 to 8 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred)
Proven track record scaling a brand on Meta, TikTok, and Google, including both strategic decision-making and hands-on execution
Proven ability to plan content for performance; comfortable creating and starring in your own ads, and/or building end-to-end with AI
Strong analytical ability to translate quantitative data into strategic decisions and actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR
Experience setting and managing budgets and optimising for awareness and/or conversion objectives
Fast learner and team player with a bias to action
A bit more about us
Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women and parents, as well as experience unique learnings first-hand as we scale up
Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
We’re committed to your growth as well — offering unique learning opportunities and progression as we scale
Why Join Us?
High Impact: Be part of the core nucleus team for the launch of a new challenger brand.
Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.
High Ownership: Get to see your own ideas fully planned and executed end-to-end, learn, adapt, and go again!
In the short term to medium term, you will develop your ability to execute on end-to-end digital marketing for a high-growth brand
In the longer-term, there will be opportunities for you to scale and lead your responsibilities across different brands, categories and/or markets
Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.
If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.
Skills Required
- 3 to 8 years of performance/digital marketing experience
- Experience with FMCG or consumer brands
- Proven track record scaling a brand on Meta, TikTok, and Google with hands-on execution
- Experience advertising on marketplaces (Shopee, Lazada)
- Ability to plan content for performance and create or star in ads and/or build end-to-end with AI
- Strong analytical ability and deep understanding of ad metrics (CPR, CPC, ROAS, AOV, CAC, CVR, CTR)
- Experience setting and managing budgets, pacing, and optimising for awareness and conversion objectives
- Experience designing and running structured tests and A/B experiments; rapid test-learn-optimize mindset
- Ability to report performance and deliver clear insights to leadership
What We Do
Hello, we're Blood. And to us, periods are deeply personal. That’s why we’re obsessed with creating products we want to see in the world, and for ourselves. We've got lofty period dreams, and we're bringing them to life. Because with the right period care, you unlock period bliss – and bridge the gap between period days, good days, and all that’s in between.
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