SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
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YOUR MISSIONPosition Summary: We are looking for a passionate & smart individual to join demand generation team at PUMA. This role will be responsible for managing relationship with internal/external stakeholders, performance marketing, brand visibility on key E-Commerce platforms.
Reports to: Senior Manager Performance Marketing
Key Objectives:
Own and optimize an annual performance marketing budget of ~₹20–30 Cr.
Drive revenue growth while delivering ROAS and profitability targets.
Plan, execute and optimize high-impact paid marketing campaigns.
Analyze performance data to identify insights and growth opportunities.
Collaborate with Business, Brand, Merchandising and Analytics teams.
Drive continuous experimentation to improve marketing efficiency.
Key Performance Indicators
Revenue & ROAS Achievement
Marketing Budget Efficiency
Campaign Execution & Optimization
Growth in New Season/Product Visibility
Organizational Relationships
Internal: Online performance, Brand Marketing, Business Team, Merchandising
External: E-commerce Platforms, Agency Partners
Eligibility Criteria And Functional Competencies Required:
Experience
3–5 years of experience in Performance Marketing or Growth Marketing
Experience managing paid media campaigns with accountability for business outcomes.
Experience in e-commerce or consumer-facing businesses is preferred
Core Skills
Analytical Mindset: Strong quantitative aptitude with the ability to solve business problems using data.
Commercial Acumen: Understanding of commercial metrics and experience managing marketing investments to drive business outcomes.
Ownership & Execution: Advanced Excel skills, attention to detail, and the ability to manage multiple stakeholders in a fast-paced environment.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Skills Required
- 3-5 years of experience in Performance Marketing or Growth Marketing
- Experience managing paid media campaigns with accountability for business outcomes
- Experience in e-commerce or consumer-facing businesses
- Advanced Excel skills
- Strong analytical mindset and quantitative aptitude
- Commercial acumen and experience managing marketing investments to meet business metrics (ROAS, revenue)
- Ability to manage multiple internal and external stakeholders and agency partners
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
