The Role
Lead end-to-end paid growth for Paytm Money across mutual funds, equities, derivatives and MTF. Own performance marketing strategy, manage large acquisition budgets, optimize full-funnel campaigns (install → KYC → activation), run data-led experiments and attribution, expand channels, integrate with product, and mentor a performance marketing team to improve CAC, conversion rates, LTV, and ROI.
Summary Generated by Built In
About Us: Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion.
Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.
Role Overview: We are looking for an experienced Performance Marketing leader to drive scalable and efficient user growth for Paytm Money within the Paytm ecosystem.
This role will own the end-to-end paid growth charter across mutual funds, equities, derivatives and MTF with a strong focus on acquisition efficiency, funnel optimization, and ROI-driven scaling.
Sitting at the intersection of marketing, analytics, and product, this role will play a critical part in accelerating new user acquisition, improving activation rates, and maximizing lifetime value across investment products.
Key Responsibilities:
1. Performance Marketing Strategy & Ownership:
* Own and drive the performance marketing strategy across channels (Google, Meta,, programmatic, OEMs).
* Manage large-scale acquisition budgets with a strong focus on ROI, CAC, and payback periods.
* Scale user acquisition across mutual funds, equities, and derivatives segments.
2. User Acquisition & Funnel Optimization:
* Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment).
* Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation).
* Continuously refine targeting, creatives, and landing experiences.
3. Data-Led Growth & Experimentation
* Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision-making.
* Identify funnel drop-offs and optimize user journeys across acquisition and activation stages.
* Partner with analytics teams to build robust LTV, CAC, and ROI models.
4. Channel Expansion & Innovation:
* Identify and scale new acquisition channels (OEM partnerships, fintech alliances, influencer-led growth).
* Experiment with emerging formats such as video commerce, vernacular campaigns, and content-led acquisition.
* Drive innovation in performance marketing through automation and AI-driven optimization.
5. Product & Marketing Integration:
* Work closely with Product and business teams to improve landing pages, onboarding flows, and conversion journeys.
* Influence product features that enhance acquisition and activation (e.g., simplified KYC, personalized onboarding).
* Align marketing campaigns with product releases and feature launches.
6. Retention & Lifecycle Marketing (Support Role):
* Collaborate with CRM and lifecycle teams to improve activation and early retention.
* Enable seamless transition from acquisition to engagement journeys (SIPs, trading behavior).
7. Stakeholder Management & Leadership:
* Collaborate cross-functionally with Product, Analytics, and Business teams.
* Present campaign performance, insights, and growth opportunities to senior leadership.
* Build and mentor a high-performing performance marketing team.
Key KRAs / Success Metrics:
* Cost per acquisition (CPA) and Customer Acquisition Cost (CAC)
* Conversion rates across funnel stages (install → KYC → activation)
* Volume of new users (demat accounts, SIP registrations, traders)
* ROI and payback period on marketing spends
* Contribution to overall user growth and revenue
Qualifications & Experience:
* 10+ years of experience in performance marketing / growth roles
* Strong background in broking, wealth management, or fintech platforms
* Proven track record of managing large-scale digital acquisition budgets
* Deep understanding of stock markets, mutual funds, and derivatives ecosystem
* Experience in scaling user acquisition for consumer internet platforms
Key Skills:
* Performance marketing & media buying
* Funnel optimization & conversion rate improvement
* Data analytics & attribution modeling
* Growth experimentation frameworks
* Martech tools and campaign automation
* Stakeholder management & leadership
Skills Required
- 10+ years of experience in performance marketing or growth roles
- Strong background in broking, wealth management, or fintech platforms
- Proven track record of managing large-scale digital acquisition budgets
- Deep understanding of stock markets, mutual funds, and derivatives ecosystem
- Experience scaling user acquisition for consumer internet platforms
- Performance marketing and media buying expertise (Google, Meta, programmatic)
- Funnel optimization and conversion rate improvement experience (app installs to activation)
- Data analytics skills including attribution modeling, cohort analysis, and LTV/CAC modeling
- Experience with growth experimentation frameworks (A/B testing) and analytics-driven optimization
- Familiarity with martech tools and campaign automation
- Stakeholder management, cross-functional collaboration, and team leadership/mentoring
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
