Strategic Planning:
- Collaborate with the Director of Social to develop clear, detailed plans for cross-functional teams, ensuring alignment with brand objectives, platform requirements and overall social media goals.
- Coordinate feedback between cross-functional teams to refine content for final approval.
- Assist in developing social media template frameworks for reoccurring content themes in collaboration with the creative team.
Campaign Support:
- Lead in the execution of social rollouts for major brand campaigns, including scheduling, asset management, and tracking.
- Track campaign performance and compile insights for post-mortem analyses.
- Execute rollout of campaign, posting directly on platforms.
Collaboration Rollouts:
- Coordinate social media efforts for Gap’s collaborations, ensuring seamless integration with brand campaigns.
- Manage timelines and deliverables for collaboration-specific content
- Liaise with cross-functional teams to gather necessary assets and approvals.
Social Posting:
- Post content in tandem with the Influencer & Community Coordinator across Gap’s social media platforms in alignment with the content calendar.
- Ensure posts are optimized for each platform and adhere to brand guidelines.
Additional Tasks:
- Assist with all Gap Studio Social activations
- Have a general understanding of deck design and formatting: Google Slides, Figma Slides and Powerpoint.
- Provide on-the-ground support during photo shoots, live events or activations in collaboration with the Manager of Social which can include but not limited to:
1. Lo-Fi Ad-Hoc Content Capture
2. Creative Brainstorms - Assist with inputting platform specific spec requirements for the post-production house with a focus on YouTube, Instagram and TikTok.
8-10 years of experience in social media
Strong knowledge of social media platforms and best practices with an emphasis on Instagram, TikTok, YouTube and Pinterest.
Exceptional communication skills, both written and verbal.
Leadership and project management skills, extremely organized.
Detail oriented, with a focus on organization and meeting deadlines.
A strong eye for design and visual aesthetics, ensuring content is both engaging and aligned with brand guidelines.
Ability to thrive in a collaborative environment and handle multiple projects simultaneously
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
