Social Media Manager

Role Summary

The Social Media Manager will take ownership of BaRupOn’s social media presence and growth. This includes strategy development, content planning, team coordination (designers/writers), campaign execution, performance tracking, and continuous optimization. Ideal candidates are both strategic thinkers and hands-on executors with a pulse on digital trends and content innovation.

Key Responsibilities

•    Develop, implement, and manage BaRupOn’s social media strategy to align with business goals.

    •    Oversee content creation and publishing across platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, Threads, etc.).

    •    Manage the social media calendar, ensuring consistent voice and brand messaging.

    •    Coordinate with internal teams and freelancers for content production (visuals, video, articles, etc.).

    •    Analyze platform performance using tools like Google Analytics, Meta Insights, and Sprout Social (or similar).

      •    Respond to community questions, foster engagement, and build relationships with key stakeholders.

    •    Report on KPIs monthly and adjust strategies accordingly.

Qualifications

    •    Bachelor’s degree in Marketing, Communications, Journalism, or related field.

    •    3–5 years of experience in social media management (B2B or government/contracting sector a plus).

       •    Excellent written and verbal communication skills.

    •    Proficient with social media tools (e.g., Hootsuite, Buffer, Later, Meta Business Suite).

    •    Experience with graphic tools like Canva or Adobe Creative Suite.

    •    Ability to multitask, prioritize, and manage time effectively.

    •    Knowledge of SEO and paid media is a plus.

What We Offer

    •    Career growth opportunities in a scaling startup

    •    Creative freedom and support for experimentation

    •    Meaningful work that supports small businesses