About Instamart:
Instamart is building the quick commerce segment in India. We offer more than 5000 items to our customers within 10 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful.
Roles and Responsibilities:
Define and own the overall media strategy across paid brand media channels for Instamart along with the media agency
Plan and execute OOH, innovation, activations and BTL campaigns
Assist in translating business objectives into integrated media plans across Digital, TV, print, OOH, radio, and emerging platforms.
Oversee annual and quarterly media planning and budget allocation.
Ensure seamless execution of media campaigns across all platforms.Monitor performance and optimize media spends to maximize ROI and lead post-campaign analysis and insights to inform future strategies.
Collaborate closely with creative, marketing, growth, category, and insights teams.
Manage relationships with media vendors, publishers, platforms, and agency partners.
Negotiate rates, partnerships, and value-added opportunities.
Stay updated on media trends, platform changes, and industry best practices.
Preferred Candidate:
An experienced media professional, having worked for atleast 6-7 years in an agency/brand media team. Experience in OOH/Activations would be an advantage
Good to have experience in managing digital and traditional media planning and execution
Ability to manage large budgets and complex campaigns
Deep understanding of media metrics, attribution and ROI measurement
Excellent communication and presentation skills. Strategic thinking with strong analytical and problem solving skills
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the
Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
Skills Required
- 6–7 years of experience in an agency or brand media team
- Experience managing digital and traditional media planning and execution
- Ability to manage large budgets and complex campaigns
- Deep understanding of media metrics, attribution, and ROI measurement
- Experience in OOH and activations
- Excellent communication and presentation skills
- Strategic thinking, analytical skills, and problem-solving skills
Swiggy Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swiggy and has not been reviewed or approved by Swiggy.
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Equity Value & Accessibility — Equity grants and recurring liquidity events are ongoing, and feedback suggests office employees value this as part of total compensation. These programs provide a meaningful wealth‑creation lever by India tech standards.
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Parental & Family Support — Gender‑neutral parental policies were expanded with extended leave, flexible/part‑time options, bonding leave, fertility/adoption support, and structured re‑entry. Feedback suggests these updates are viewed as progressive and supportive for caregiving.
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Healthcare Strength — Company‑paid accident insurance for delivery partners includes hospitalization and OPD cover with extensions to family members. This safety net is notable within the gig‑economy context.
Swiggy Insights
What We Do
Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500 cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming a logistics hub of excellence today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees. With Swiggy’s New Supply and the recent launches of Swiggy Instamart, Swiggy Genie, and Guiltfree, we are consistently making waves in the market, while continually growing the opportunities we offer our people. *We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
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