Execute and oversee day-to-day reporting, measurement, analysis, and optimization efforts for all Paid Social & Video marketing programs across Gap Inc’s portfolio of brands. Act as the primary liaison between Media Agency resources and Gap Inc.’s Measurement & Interpretation team, ensuring seamless communication and collaboration.
Provide actionable data to inform and evaluate full-funnel media strategies. Ensure that measurement frameworks adequately assess the brand and business value of all marketing tactics.
Enable and execute creation and implementation of standardized, repeatable frameworks for reporting, analyzing and tracking media performance through automated tooling. Understand data needs and deliver tailored reporting solutions, including visually appealing and easy-to-understand dashboards that effectively communicate key metrics and performance KPIs
Ensure the accuracy and integrity of data used in reporting and dashboards by implementing robust data validation and quality control processes.
Collaborate with the Media Agency and Channel Activation Team to create and manage detailed full funnel testing roadmaps for each channel.
Serve as a conduit for insights and learnings between Measurement & Interpretation, Marketing Operations, and Channel teams, ensuring seamless sharing of information.
5+ years of marketing experience with at least 3 years in paid media analytics. Proven track record of demonstrating collaborative leadership, team building, and managing individual contributors.
Expert level knowledge of paid social and video advertising platforms including Meta, Google/YouTube, Pinterest and TikTok.
Proficiency with data analysis and visualization tools (SQL, Adobe Analytics, Tableau, PowerBI).
Demonstrated expertise in creating, managing, and analyzing data using Excel tables, including advanced functions, pivot tables, and data visualization techniques to support reporting needs for various teams.
Experienced in measuring and optimizing real-time campaign and creative performance at a brand or agency level. Strong knowledge of media analytics and optimization best practices across channels and throughout the marketing funnel.
Experience working in a highly complex, matrixed organization with a proven track record of driving change through cross-functional collaboration.
Exceptional communication and interpersonal skills, with the ability to manage relationships effectively at all levels.
Possess an entrepreneurial mindset with the ability to navigate ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
