At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Introduction to the Team
Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.
We're looking for a Manager, Marketing Technology & Integrations to join the Martech Platform & Enablement team as the technical owner of the martech stack operations platform. This role holds the technical accountability in the team for platform setup, integrations, migration architecture, platform stability, and system-level troubleshooting. You'll define and prove technical solutions that improve scale and reduce manual effort—including AI-enabled workflows—while partnering with various teams to design data architectures, manage platform configurations, and drive migrations.
In This Role You Will:
SFMC Platform Administration
Manage environment strategy including sandbox vs. production configurations, user roles/permissions, authentication, IP/domain management, and security protocols.
Maintain comprehensive platform documentation and communications including system architecture, configurations, data models, operational runbooks, change management processes, and scheduled maintenance & outages across environments.
Serve as the escalation point for highly complex platform issues that Marketing Operations or other users cannot resolve independently, diving deep into system-level problems to diagnose root causes and implement solutions.
Manage support operations for Salesforce Marketing Cloud, including submitting and managing support cases, ensuring teams are set up for success.
Data & Integration Architecture
Partner with Data Engineering and CRM teams to design and implement out of the box data flows between marketing systems, as well as custom external data solutions when required.
Own technical decisions and design on data models, field mappings, event structures, and API usage; including extensions and payloads for campaign execution and orchestration.
Monitor and centrally track technical issues and implement preventive measures.
Migration Expertise
Help develop the end-to-end migration playbook to SFMC, including technical requirements, sequencing, and guardrails.
Partner with Marketing Operations teams to sequence migrations, validate technical readiness, and manage deprecation of legacy systems.
AI-Enabled Workflow Improvement & Technical Solutions
Implement and design scalable technical solutions and automation to reduce manual effort and improve operational efficiency across all teams.
Own the evaluation, design, and proof-of-concept development for AI-enabled solutions.
Partner with solutions and capability teams to lead expansion of technical solutions that support deeper team efficiency, ensuring alignment with enterprise architecture and security standards.
Platform Observability & Deliverability
Own the technical aspects of deliverability management including domain configuration, authentication setup, sending infrastructure, suppression mechanics, and technical risk remediation.
Monitor and maintain platform health metrics including integration stability, platform failures, data sync performance, API usage, and system-level performance indicators, establishing communication and preventive action.
Experience and Qualifications:
6+ years of experience in marketing technology with at least 4+ years as a hands-on Salesforce Marketing Cloud administrator in a B2B tech environment. Additional experience with Marketo a plus.
Deep technical expertise in SFMC architecture including Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions.
Strong experience with data integration technologies: APIs, SQL, AMPscript, SSJS, and data pipeline design including experience with data architecture concepts (normalization, many-to-many relationships, custom objects, event-driven data models, and data quality frameworks).
Experience with AI/ML tools and automation frameworks; proven ability to build proof-of-concepts for AI agents or intelligent automation solutions and scale them to production; strong ability to evaluate AI use cases for technical feasibility and business value.
Front-end development experience with HTML, CSS, and JavaScript is a plus, particularly for troubleshooting, maintaining, and working on email templates, landing pages, and dynamic content within SFMC.
Proven problem-solver who thrives in ambiguity; highly organized with ability to manage multiple priorities and coordinate cross-functional projects effectively.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks
Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediggroup.com/life.
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.Skills Required
- 6+ years of experience in marketing technology
- At least 4+ years as a hands-on Salesforce Marketing Cloud administrator
- Deep technical expertise in SFMC architecture
- Strong experience with data integration technologies
- Experience with AI/ML tools and automation frameworks
- Proven problem-solver who thrives in ambiguity
Expedia Group Compensation & Benefits Highlights
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Wellbeing & Lifestyle Benefits — Travel and wellness reimbursements, employee travel discounts, and flexible stipends are presented as standout perks that add meaningful lifestyle value. Mental-health resources and pet support broaden the package beyond core pay.
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Parental & Family Support — Paid parental leave for all parents with additional time for birthing parents, plus adoption, surrogacy, and caregiver support, are highlighted as generous and accessible. Immediate eligibility for parental leave reinforces the family-friendly design.
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Healthcare Strength — Medical, dental, and vision coverage is paired with inclusive healthcare extending to partners and covering fertility and transgender services. Access to mental-health platforms complements the core medical offering.
Expedia Group Insights
What We Do
Expedia Group powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
Why Work With Us
As travelers and technologists, we are passionate about making travel more seamless, accessible and memorable. We embrace different perspectives, celebrate new ideas, and empower every Expedian to drive meaningful change. The experiences we create bridge divides and broaden horizons – helping create unforgettable memories through travel.
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Expedia Group Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
