Manager, Marketing Operations

Posted 5 Days Ago
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Cary, NC
In-Office
Senior level
Other
The Role
The Manager, Marketing Operations oversees operational processes and technology integration in marketing, ensures effective sales enablement, and leads a high-performing team while driving efficiency and performance improvement.
Summary Generated by Built In
Job Description

The Manager, Marketing Operations & Sales Enablement plays a key role within the Partner Enablement function, driving operational excellence, process standardization, and technology optimization across Marketing and Sales Enablement initiatives. Reporting to the Director, Retail & Partner Enablement, this role ensures that the infrastructure, tools, and processes are in place to support seamless execution, continuous improvement, and measurable impact.

This leader will oversee a small but high-performing team and will serve as the central point of accountability for marketing systems, vendor relationships, and process innovation — including the use of AI to increase efficiency and insight generation. The ideal candidate brings a balance of strategic thinking, operational discipline, and a hands-on approach to driving results.

Key Responsibilities:

Operational Strategy & Process Excellence

  • Develop, implement, and continuously improve end-to-end processes that support Partner Enablement and broader Marketing execution.
  • Identify opportunities to automate and simplify workflows, enabling speed, consistency, and scalability across teams.
  • Establish and document standard operating procedures and performance metrics to ensure clarity, accountability, and alignment across functions.

Sales & Partner Enablement

  • Partner closely with Sales, Marketing, and Product leaders to ensure enablement tools, content, and programs are aligned to business needs and performance objectives.
  • Oversee the planning, execution, and measurement of enablement initiatives designed to enhance partner engagement, readiness, and performance.
  • Track enablement effectiveness through defined KPIs, using data to inform continuous improvement.

Technology & AI Integration

  • Serve as the functional lead for Marketing Operations technology, ensuring alignment and integration across CRM, MAP, DAM, and related platforms.
  • Evaluate and implement AI-driven tools that enhance campaign performance, personalization, and reporting accuracy.
  • Champion data integrity, ensuring accurate and actionable insights for decision-making.

Vendor Management

  • Act as the primary liaison for external vendors, agencies, and technology partners supporting Marketing and Enablement initiatives.
  • Oversee vendor selection, contract negotiation, and performance management — ensuring clear deliverables, KPIs, and accountability.
  • Optimize vendor spend and performance to deliver measurable value to the organization.

Team Leadership & Development

  • Lead and develop a team of marketing professionals, providing coaching, mentorship, and clear direction.
  • Foster a collaborative, performance-driven culture centered on accountability, innovation, and continuous learning.
  • Align team goals with broader Marketing and Partner Enablement strategies to ensure consistent execution and impact.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field; advanced degree a plus.
  • 7+ years of progressive experience in Marketing Operations, Enablement, or related fields — ideally within a B2B or channel-driven organization.
  • Proven experience implementing marketing technology platforms, managing vendor relationships, and optimizing cross-functional processes.
  • Demonstrated success leveraging AI and automation tools to enhance efficiency and reporting.
  • Prior people leadership experience preferred.
  • up to 15% Travel required.

Additional Information

All your information will be kept confidential according to EEO guidelines.

 

Why work for Cornerstone Building Brands? 

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. 

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

 

Cornerstone Building Brands is an Equal Opportunity Employer. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action plan for protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or [email protected]. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or [email protected]. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

 

All your information will be kept confidential according to EEO guidelines.

 

California Consumer Privacy Act (CCPA) of 2018

 

Must be at least 18 years of age to apply.

 

Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brand's name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.

Top Skills

AI
CRM
Dam
Map
Marketing Technology Platforms
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The Company
HQ: Cary, North Carolina
0 Employees

What We Do

Cornerstone Building Brands is the largest manufacturer of exterior building products in North America. Our comprehensive portfolio spans the breadth of the residential and commercial markets, while our expansive footprint enables us to serve customers and communities across North America.

Our relentless focus on excellence combined with our ongoing commitment to innovation and R&D has driven us to become the #1 manufacturer of windows, vinyl siding, insulated metal panels, metal roofing and wall systems, and metal accessories.

We believe every building we create, and every part of that building, positively contributes to communities where people live, work and play.

DISCLAIMER
Cornerstone Building Brands’ social media channels share information about our company, our products and our people. We welcome commentary expressing all points of view – positive and negative – but reserve the right to remove posts that are off-topic, offensive, promotional or illegal or contain inappropriate language, hate speech, proprietary information, personal data or personal attacks.

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