GENERAL OVERVIEW
This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.
ESSENTIAL RESPONSIBILITIES
Program & Initiative Management
Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio
Establish governance frameworks for campaign intake, prioritization, and resource allocation
Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed
Strategic Alignment & Governance
Define and maintain governance structures for marketing program management, including decision-making protocols, reporting cadence, and risk escalation processes
Ensure all marketing initiatives align with corporate strategy and CMO priorities
Executive Support & Communication
Develop standardized marketing strategy templates and dashboards for KPI reporting
Change Management & Adoption
Proactively identify and address potential barriers to change adoption within marketing initiatives.
Develop and execute change management plans to ensure smooth transitions for new processes, technologies, and strategic directions.
Marketing Technology & Data Integration
Collaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reporting
Drive adoption of marketing dashboards and attribution models to measure program impact
Continuous Improvement & Enhancements
Identify or track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impact.
Implement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program development.
Operational Adherence & Compliance
Ensure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organization.
Stakeholder Engagement
Partner with internal stakeholders to develop messaging for marketing initiatives
Customer-Centric Metrics
Develop and deploy customer engagement and satisfaction metrics tied to marketing programs
EDUCATION
Minimum
- High School Diploma / GED
Substitutions
- None
Preferred
- Bachelor’s degree in Business Administration or Technology Management-related area of study
- MBA or Master’s Degree in Technology Management-related area of study
EXPERIENCE
Minimum
- 7 -10 years of work experience in project management or
- 7-10 years of work experience delivering business solutions using information technology
Preferred
- Experience in healthcare marketing, marketing technology platforms, and strategy development
LICENSES/CERTIFICATIONS
Required
- None
Preferred
- PMP or Certification in Project Management
SCOPE OF RESPONSIBILITY
Does this role supervise/manage other employees?
No
WORK ENVIRONMENT
Is Travel Required?
Yes
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies
Note: Job duties and responsibilities support separation of duties across multiple users
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$78,900.00Pay Range Maximum:
$147,500.00Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
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Top Skills
What We Do
Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people who serve millions of Americans across the country, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms.
A national blended health organization, Highmark Health and our leading businesses support millions of customers with products, services and solutions closely aligned to our mission of creating remarkable health experiences, freeing people to be their best.
Headquartered in Pittsburgh, we're regionally focused in Pennsylvania, Delaware, West Virginia and New York, with customers in all 50 states and the District of Columbia.
We passionately serve individual consumers and fellow businesses alike. Our companies cover a diversified spectrum of essential health-related needs, including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative technology solutions.
We’re also proud to carry forth an important legacy of compassionate care and philanthropy that began more than 170 years ago. This tradition of giving back, reinvesting and ensuring that our communities remain strong and healthy is deeply embedded in our culture, informing our decisions every day.
